If created and managed well, outbound and inbound calling programs can be very effective. What’s more, implementation does not have to be expensive or
Inside Sales Strategy
For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here’s why: many distributors have regular customers
The research performed included interviews with nearly 10 distributor senior executives and an online survey taken by 170 participants across a variety of distribution
It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to
Upcoming Programs
Join us on Dec 2, 2025 9PT/12ET as we explore AI and the B2B landscape with Patricia Velázquez, Strategic Insights Lead from Google.
Join us on Dec. 3, 2025 at 9PT/12ET to discover how breakthroughs in warehouse and logistics technology are transforming supply chains and operations.
Join us on Dec 10, 2025 at 9PT/12ET to learn how midsize distributors modernize systems and use AI to boost efficiency, and growth.
Join us on Dec 17, 2025 at 9PT/12ET to explore Real Use Cases and What’s Coming Next for AI in distribution.
If created and managed well, outbound and inbound calling programs can be very effective. What’s more, implementation does not have to be expensive or
For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here’s why: many distributors have regular customers
The research performed included interviews with nearly 10 distributor senior executives and an online survey taken by 170 participants across a variety of distribution
It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to
If created and managed well, outbound and inbound calling programs can be very effective. What’s more, implementation does not have to be expensive or
For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here’s why: many distributors have regular customers
The research performed included interviews with nearly 10 distributor senior executives and an online survey taken by 170 participants across a variety of distribution
It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to