PDI has acquired plumbing, appliance, lighting, electrical and irrigation distributor W.A. Bragg & Co. Founded nearly 70 years ago, W.A. Bragg & Co. operates nine branches with six showrooms across Georgia and South Carolina.
PDI is a distributor and retailer of kitchen, bath and lighting products. PDI’s purchase of W.A. Bragg & Co. aims to accelerate PDI’s efforts to increase service to existing customers, reach new markets and broaden its offerings with new products.
“We are proud to bring the Bragg team into the PDI family. This acquisition will have a significant and positive impact on our strategic growth initiatives while helping us stay true to our company mission. We remain passionate about enhancing the lives of our employees, customers and vendors while sharing our unmatched industry knowledge,” PDI CEO Coley Herrin said.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at