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Home » Distribution Industry News » Sonepar Acquires Majorano in Italy 

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  • Published on: May 2, 2022

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  • Picture of Jonathan Bein Jonathan Bein

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Distribution Industry News

Sonepar Acquires Majorano in Italy 

Sonepar Italia S.p.A. announced that it has acquired Majorano S.p.A.’s electrical material distribution activities. The handover will take place through a new company, named Elettrica Majorano Srl, which will become a part of Sonepar Italia.  

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Founded in Naples in 1947, Majorano is a distributor of electrical materials across 13 branches in central-southern Italy. In 2021, it recorded sales of $25 million. Sonepar Italia is a part of the international Sonepar Group and has a network of 146 branches in 17 regions of Italy, with a total turnover of $1.15 billion in 2021.  

“The journey that led Sonepar and Majorano to join their forces has finally and officially been completed. This operation will allow us to consolidate the excellent territorial coverage that the two companies have built over the years in the regions of Campania, Calabria and partly in Lazio,” Sonepar Italia President Sergio Novello said.  

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Jonathan Bein
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Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.

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