Sonepar has acquired India-based industrial automation and instrumentation solution provider Masibus Automation and Instrumentation Pvt Ltd.
Established in 1975, Masibus serves over 20,000 customers in about 50 vertical industrial segments and offers products, solutions and services through eight regional offices and a network of dealers and system integrators.
This acquisition will expand Sonepar’s geographical presence in the West and South of India and add services including system integration, software distribution and industrial automation to Sonepar India’s existing offerings.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at