To be effective, a value proposition must do more than proclaim your wide product selection and competitive prices, or describe your commitment to unmatched customer service. An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the competition. A good value proposition can drive very real bottom-line results.
So how do you know if yours is an effective value proposition? One symptom that is isn’t as robust as it could be is when your employees can’t describe it consistently. In an article for Industrial Distribution, Distribution Strategy Group Managing Partner Jonathan Bein describes other key symptoms that your value proposition could benefit from refining and strengthening.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at