Distribution Strategy Group Webinars

August 3 – 9 AM PT / Noon ET

2021 State of Shopping and Buying in Distribution: Behind the Changing Customer Journey

COVID transformed the customer journey in 2020, accelerating the move toward digital for both shopping and buying. Distributors are responding by changing how they’ve traditionally marketed and sold their products.

But are they making the right moves based on real data? We went straight to the source, surveying and interviewing distributors’ customers on what they need for a seamless customer journey today.

Join us for this free webinar on Aug. 3 at 12 ET where we’ll share the results of our research on what your customers want in 2021 and beyond.

In this webinar, you’ll learn:

  • How the B2B customer journey has changed and what that means for you
  • How customers prefer to shop – research, find, and select products – for their business
  • How customers want to buy, or complete the transaction, with your business
  • Future shopping and buying trends

Register now >

More upcoming events:

August 10
Emerging and Traditional Technology Requirements

Registration coming soon

August 11
Wholesale Change

Registration coming soon

September 8

Reinvention of the Distributor Sales Rep

Registration coming soon


Looking for more from DSG?

Check out the Wholesale Change Show – the webcast and podcast from Distribution Strategy Group. New episodes, every other Wednesday at Noon ET.

Register for the next episode here >

Past Events

State of Analytics in Distribution: Uncovering and Driving Value with Data

(July 14, 2021)
We reveal the results of our survey of distributors on how they’re using analytics now and their plans for leveraging data in the future.

Watch on-demand >

10X Tech Stack: Supercharge Your Procure-to-Pay and Order-to-Cash Cycles

(June 30, 2021)

Jonathan Bein and Rob Kelley examine technologies that dramatically shorten the time from procurement to payment while reducing errors, rework and eliminating unnecessary labor most payment operations require.

Watch on-demand >

State of Technology in Distribution

(June 3, 2021)

We discussed how and where distributors are automating the customer journey, from searching for the right product to the purchase and support after the sale. We examined available technology, including tried-and-true solutions and emerging technology such as AI-enabled sales tools that are providing a better experience for the customer.

Watch on-demand >

State of Sales in Distribution, Part 2

(Apr. 21, 2021)

COVID gave us the ability to look at things in a different way and adapt. In a post-pandemic normal, distributors can truly differentiate themselves with a consultative selling approach. In the second part of this two-part webinar series, Debbie Paul and Ian Heller will discuss how to build a sales force that will differentiate by using consultative selling.

Watch on-demand >

State of Sales in Distribution, Part 1

(Mar. 24, 2021)

The pandemic fundamentally changed how distributor sales organizations went to market in 2020. The effects continue in 2021. Join Distribution Strategy Group on Wednesday, March 24, at 9 PT / 12 ET for a first look at the results of the 2021 State of Sales in Distribution survey. In the first part of this two-part webinar series, Debbie Paul and Ian Heller will look at the current state of sales in the industry.

Watch on-demand >

State of eCommerce in Distribution, Part 2

(Feb. 25, 2021)

Distribution Strategy Group’s 2021 State of eCommerce in Distribution research revealed that adoption rates have soared over the past year, in part driven by shifts in buying behaviors due to the pandemic. In this webinar Distribution Strategy Group’s experts provide a playbook on what to do in response to our survey data in 2021 and beyond.

Watch on-demand >

State of eCommerce in Distribution, Part 1

(Jan. 26, 2021)

Adoption of ecommerce continued to rise in 2020, driven by distributors’ desire to improve the customer experience in a year when in-person sales interactions were limited. Our research shows that increased online purchasing is here to stay and will likely continue to accelerate.

Watch on-demand >

Download the free State of eCommerce in Distribution report.