Value is more important than ever for mid-market distributors. It’s the only way they can compete. A value proposition tells customers who the company is and why they should do business with them. It is built on what a company does that differentiates it from its competitors. It’s not just about what they do well, but on what’s important to the customers and the market, and what competitors claim about their offering.
A clear and compelling value proposition has a direct and positive effect on a distributor’s bottom line. This video shows the importance of a value proposition for a wholesale distribution company, and the process Distribution Strategy Group goes through to help them create one.