Behind the Changing Customer Journey
COVID transformed the customer journey in 2020, accelerating the move toward digital for both shopping and buying. Distributors are responding by changing how they’ve traditionally marketed and sold their products.
But are they making the right moves based on real data? We went straight to the source, surveying and interviewing distributors’ customers on what they need for a seamless customer journey today.
In this free webinar we shared the results of our research on what your customers want in 2021 and beyond.
In this webinar, you’ll learn:
- How the B2B customer journey has changed and what that means for you
- How customers prefer to shop – research, find, and select products – for their business
- How customers want to buy, or complete the transaction, with your business
- Future shopping and buying trends
