Behind the Changing Customer Journey
COVID transformed the customer journey in 2020, accelerating the move toward digital for both shopping and buying. Distributors are responding by changing how they’ve traditionally marketed and sold their products.
But are they making the right moves based on real data? We went straight to the source, surveying and interviewing distributors’ customers on what they need for a seamless customer journey today.
In this free webinar we shared the results of our research on what your customers want in 2021 and beyond.
In this webinar, you’ll learn:
- How the B2B customer journey has changed and what that means for you
- How customers prefer to shop – research, find, and select products – for their business
- How customers want to buy, or complete the transaction, with your business
- Future shopping and buying trends
Dean Mueller is Independent Consultant at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at firstname.lastname@example.org.