Webinar: State of Analytics in Distribution

Robert Kelley and Jonathan Bein · July 14, 2021 · Leave a Comment

Uncovering and Driving Value with Data

In business today, distributors can no longer shoot in the dark and hope to hit something. Data is more critical than ever in building the right strategy and identifying the right tactics for competitive advantage in 2021 and beyond.

In this webinar, we reveal the results of our survey of distributors on how they’re using analytics now and their plans for leveraging data in the future.

We dig deep into how analytics is affecting different functions in distributors’ companies, including:

Sales and marketing
Operations
Customer support
Finance
Human Resources

We also share how distributors are using analytics for measuring and reporting vs. decision-making and proactive tactics.

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Read the whitepaper >

About Robert Kelley

Robert Kelley is Partner with Distribution Strategy Group. He’s had an extensive career as a technology leader with high-growth companies from high-technology startups to large public corporations. Using quantitative analytics models and software applications, Rob now helps distributors optimize pricing, quantify economic value, analyze the competition, and build customer profiles and market segmentation. Reach out to Rob today to take a data-driven approach to your business problems: [email protected].

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].

About Robert Kelley

About Jonathan Bein

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