In a Distribution Strategy Group survey, 88% of distributors’ customers reported buying from at least one B2B marketplace, and 33% bought from five or more. It’s clear many distributors’ customers are making simple purchases regularly from marketplaces, and this trend is likely to accelerate over time.
Our research shows that Zoro is the most common marketplace these companies sell on, with Amazon Business a close second. In this episode Zoro President Kevin Weadick joined hosts Ian Heller and Jonathan Bein for a discussion on the role third-party marketplaces can play in distributors’ strategies today.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.