Jonathan Bein and Ian Heller were joined this week by proton.ai Founder Benj Cohen to learn how Amazon uses AI to create billions in sales and advertising dollars – and how distributors can fend off this B2B juggernaut with their own strategy around product recommendations, search relevancy and audience monetization.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.