Inflation and supply chain disruption are wreaking havoc on distributors’ ability to drive profitability. But the time has passed for stopgap fixes. Companies need a plan to mitigate the impact. Leaders’ most urgent task is to secure their companies’ long-term profitability by managing the effect of inflation and supply chain disruption on their customers.
In this episode, our hosts spoke with profitability expert Jonathan Byrnes, senior lecturer at MIT and author of Islands of Profit in a Sea of Red Ink and Choose Your Customer: How to Compete Against the Digital Giants and Thrive. They discussed how distributors can take back control in this unpredictable market – slowing the profit drain and bolstering their bottom line with Enterprise Profit Management.
Learn how distributors can evaluate and categorize their customer base – profit peaks, profit drains and profit deserts – and make a plan to act. Treating all customers the same won’t cut it.
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.