While sales reps are drowning in tasks, prime selling opportunities slip away.
Benj Cohen
Benj Cohen founded Proton.ai, an AI-powered CRM for distributors. His company’s mission is to help distributors harness cutting-edge artificial intelligence (AI) to drive increased sales. Benj learned about distribution firsthand at Benco Dental, a family business started by his great grandfather. He graduated Harvard University with a degree in Applied Math, and speaks regularly at industry events on the benefits of AI for distributors. Benj has been featured in trade publications including MDM, Industrial Distribution, and Industrial Supply Magazine. His company, Proton.ai, announced a $20 million Series A round of funding in 2022, led by Felicis Ventures. In 2023, Benj was recognized in Forbes 30 Under 30 – the first leader in distribution to receive such recognition.
Articles by Benj Cohen
Revenue fog makes it hard to scale sales success.
Actionable tactics for distributors from Walmart’s playbook.
This guide to buying your first CRM should help prevent buyer’s remorse.
Empower sales reps with customer insights they can act on immediately.
Distributors may be losing sight of what really matters when selecting a CRM.
Like ERP and ecommerce, AI’s main function is to make things easier for users.
Most distributors are not making good use of their data.
How to increase order accuracy and speed by 90%+.
AI can offer customers the jumpstart they need to make informed decisions.
Distributors can learn from the evolution of the technology-powered online movie distributor.
Offer better service and a more consultative experience with the help of AI.
Distributors must step up or risk losing their hold on the B2B market.
Benj Cohen shares his take on McKinsey’s must-dos to win customer loyalty today.
Even if reps increase their cross-sell efforts, without technology for support, they will not succeed.
To reap the benefits of technology like AI, companies must go above and beyond the initial tech investment to build ‘intangible assets.’
Going beyond the traditional approach and building an omnichannel experience.
Distributors can learn from Spotify’s success delivering a personalized listening experience for every customer.
In some distribution companies, CSRs have become profitable sellers.
Distributors must deliver customers’ desired browsing and shopping experience to compete against big names like Amazon Business and other digital-first competitors.