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Brian Hopkins

As Chief Operations Officer of a Distribution Strategy Group, I'm in the unique position of having helped transform distribution companies and am now collaborating with AI vendors to understand their solutions. My background in industrial distribution operations, sales process management, and continuous improvement provides a different perspective on how distributors can leverage AI to transform margin and productivity challenges into competitive advantages.

Articles by Brian Hopkins

news distribution
Distribution Industry News

NetPlus Alliance Industry Outlook Report: 87% of Distributor Members Anticipate Sales Growth in 2023

Just over 47% reported significant gains in the second quarter.
  • Brian Hopkins
  • September 8, 2023
Digital Strategy

Does Your Website Fall Flat in Your Bid to Help Your Customers?

Distributors are losing influence with customers.
  • Brian Hopkins
  • August 14, 2023
ROI Customer Experience
Distribution Marketing

How a Measured Approach to Customer Experience Can Drive Real ROI for Your Company

Companies that focus on Customer Experience often outperform those that do not.
  • Brian Hopkins
  • February 17, 2023
Making Money with Small Customers: Defeating the Profit Drag
Inside Sales Strategy

Making Money with Small Customers: Defeating the Profit Drag

Companies typically start with small customers, grow some of them into large customers, continue to add new small customers and learn a lot from
  • Brian Hopkins
  • November 11, 2014
The 6 Cs of Unifying Your Employees Under One Message
Distribution Sales Strategy

The 6 Cs of Unifying Your Employees Under One Message

Some of the best distribution companies have unified the diverse voices that make up a business into one message, both internally and externally. I
  • Brian Hopkins
  • February 28, 2013
why the trend is your friend
Inside Sales Strategy

Why the Trend Is Your Friend

Data points in time indicate a real trend either up or down less than half of the time. By tracking trends, we can do
  • Brian Hopkins
  • February 21, 2013
The 3 Elements of Building a Profit-Driven Management Team
Inside Sales Strategy

The 3 Elements of Building a Profit-Driven Management Team

Ask the best private equity investors, or for that matter, any acquiring company such as chains, vertical convergers or platform investors – even independent
  • Brian Hopkins
  • February 12, 2013
Think of Your Company as a Portfolio
Inside Sales Strategy

Think of Your Company as a Portfolio

You are familiar with the portfolio concept if you own any kind of equity, bond, real estate or other investment fund. If you’re familiar
  • Brian Hopkins
  • January 24, 2013
Additional Value Creation: The Real Bottom-Line Drivers in Distribution
Value Proposition

Additional Value Creation: The Real Bottom-Line Drivers in Distribution

Many independent distribution companies wonder why their gross margin, net profit and attendant multiples are inferior to their $2 billion-plus sales, national-market, publicly held
  • Brian Hopkins
  • January 15, 2013
the value of thinking like an investor
Value Proposition

The Value of Thinking Like An Investor

In this article, I will discuss a useful approach, the Private Equity Investor Framework, which will help you think like an investor to improve
  • Brian Hopkins
  • January 4, 2013
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