A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has a direct and positive effect on a distributor’s bottom line and should drive everything in a distributor’s business.
Video: How to Create an Effective Value Proposition in Wholesale Distribution
A value proposition tells customers who the company is and why they should do business with them. It is built on what a company does that differentiates it from its competitors.
Why a Clear Value Proposition is More Important Than Ever for Distributors Today
Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
Creating Value with Proactive Inside Sales (Wholesale Distribution Value Series)
Most distributor inside salespeople are actually playing the roles of customer service reps and don’t have the skillset for a more proactive role. As a result, these distributors are losing out on significant bottom-line benefits and shareholder value.
2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online only to existing markets and segments — not new ones.
2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
The SEO Arms Race: How to Get Your Website On Page 1 of Google
Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like Google is where most customers are starting their searches for products, services, or suppliers, according to our ongoing survey of more than 10,000 end users across distribution segments.
Persona Marketing: Know Your Customers, Target Your Messaging – and Grow Your Sales
We’ve seen a strong correlation between companies that are high-performance marketers and those who target their marketing efforts to roles or personas within their customers’ organizations.
Symptoms of a Failing Value Proposition in B2B
An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the competition. A good value proposition can drive very real bottom-line results.
Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?
The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions. Distributors must change their marketing approach – whether they’re ready or not.