Most salespeople don’t have a purposeful plan for building business relationships.

Mike Kunkle
Mike Kunkle is an internationally recognized expert on sales effectiveness, sales management, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class sales enablement strategies and proven-effective sales systems. Today, Mike works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services. Mike collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and has authored SPARXiQ’s Sales Coaching Excellence™ and Sales Management Foundations™ courses, and a book on The Building Blocks of Sales Enablement.
Articles by Mike Kunkle
The most effective sales organizations have clear sales methodologies in place.
Sales organizations are notorious for promoting top performers into management roles without adequate preparation.
In wholesale distribution, the buying process isn’t always as clear-cut as we think it is. And it’s not just one process.
Consistent training, coaching and feedback will help sales teams thrive.
Don’t just rely on momentum to carry you forward.
Stories can help customers understand your value.
For reps to put the customer first, they need proper guidance.
It’s important to be proactive and purposeful.
What distributors need to do to stay ahead today.
Insight selling needs a strong foundation to work.
Distributors need AI and the human touch to drive sales.
Evolve from simple feedback to transform sales management.
Learn from earlier sales enablement adopters to create a more effective strategy.
Customer success is not customer service. Learn about what it is and how to build a team.
Here are 8 common sales leadership challenges and their solutions.
Steps that you can take to transform your sales organization and unleash its full potential.
Here are often overlooked skills your sales team needs.
A checklist to help distributors amp up growth in 2024.
Increase sales velocity and win rates with a more purposeful approach.