Skip to content

Thought Leadership for Wholesale Change Agents

  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
  • Software
Menu
  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
  • Software
Join Our List
  • Home
  • Mike Kunkle
Picture of Mike Kunkle

Mike Kunkle

Mike Kunkle is a recognized expert on sales enablement, sales effectiveness, and sales transformation. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class enablement strategies and proven-effective sales transformation systems. In doing that, he’s delivered impressive results for both employers and clients. Mike is the founder of Transforming Sales Results, LLC  and works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops and helps clients improve sales results through a variety of sales effectiveness services. Mike collaborated to develop SPARXiQ’s  Modern Sales Foundations™ curriculum and has authored SPARXiQ’s  Sales Coaching Excellence™ course, a book on The Building Blocks of Sales Enablement, and collaborated with Felix Krueger to develop The Building Blocks of Sales Enablement Learning Experience.

Articles by Mike Kunkle

Distribution Sales Strategy

4 Coaching Models That Sales Managers Need to Master

Consistent training, coaching and feedback will help sales teams thrive.
  • Mike Kunkle
  • April 14, 2025
Distribution Sales Strategy

9 Steps Distributors Can Take to Radically Improve Sales

Don’t just rely on momentum to carry you forward.
  • Mike Kunkle
  • March 4, 2025
Distribution Sales Strategy

The Influential Power of Storytelling in Sales

Stories can help customers understand your value.
  • Mike Kunkle
  • January 21, 2025
Distribution Sales Strategy

Over the Top: How Distributors Can Grow with Radical Customer Centricity & Extreme Coaching

For reps to put the customer first, they need proper guidance.
  • Mike Kunkle
  • December 10, 2024
Distribution Sales Strategy

3 Steps Account Managers Can Take to Grow Their Territories Faster

It’s important to be proactive and purposeful. 
  • Mike Kunkle
  • November 5, 2024
Distribution Sales Strategy

3 Pillars of Sales Transformation for Distributors

What distributors need to do to stay ahead today.
  • Mike Kunkle
  • October 3, 2024
Distribution Sales Strategy

How Distributors Can Layer Insight Selling Into Their Sales Methodology

Insight selling needs a strong foundation to work. 
  • Mike Kunkle
  • September 10, 2024
robot and human hand reaching for a phone
AI in Distribution

The Combined Power of AI and Human Differentiators in Sales

Distributors need AI and the human touch to drive sales.
  • Mike Kunkle
  • August 13, 2024
Distribution Sales Strategy

Sales Coaching Excellence is a Competitive Differentiator

Evolve from simple feedback to transform sales management.
  • Mike Kunkle
  • July 23, 2024
Distribution Sales Strategy

Distributors Lag in Sales Enablement Adoption – And That’s a Good Thing

Learn from earlier sales enablement adopters to create a more effective strategy.
  • Mike Kunkle
  • June 18, 2024
Distribution Sales Strategy

Should Distributors Have a Customer Success Team?

Customer success is not customer service. Learn about what it is and how to build a team.
  • Mike Kunkle
  • May 28, 2024
Distribution Sales Strategy

Overcoming Sales Leadership Challenges in Wholesale Distribution

Here are 8 common sales leadership challenges and their solutions.
  • Mike Kunkle
  • March 21, 2024
Distribution Sales Strategy

Will You Settle for Average Sales This Year or Go for the Gold?

Steps that you can take to transform your sales organization and unleash its full potential.
  • Mike Kunkle
  • February 28, 2024
Distribution Sales Strategy

Grow Faster with These 10 Advanced Skills for Your Sales Force

Here are often overlooked skills your sales team needs.
  • Mike Kunkle
  • January 31, 2024
Distribution Sales Strategy

Troubleshoot Your Sales Force to Grow in 2024

A checklist to help distributors amp up growth in 2024.
  • Mike Kunkle
  • January 4, 2024
How to Improve Opportunity Management & Increase Win Rates
Distribution Sales Strategy

How to Improve Opportunity Management & Increase Win Rates

Increase sales velocity and win rates with a more purposeful approach.
  • Mike Kunkle
  • December 11, 2023
Distribution Sales Strategy

How to Improve Your New Business Development Results

A blueprint to elevate business development and grow through account acquisition.
  • Mike Kunkle
  • November 21, 2023
How to Blend Psychological Safety and Accountability When Sales Coaching
Distribution Sales Strategy

How to Blend Psychological Safety and Accountability When Sales Coaching

How can distributors blend these two seemingly contradictory concepts?
  • Mike Kunkle
  • October 20, 2023
Distribution Sales Strategy

The Other-Centric Pass-Through: Empowering Growth Through Mutual Success

A collaborative, altruistic approach can have a big impact on growth.
  • Mike Kunkle
  • September 26, 2023
Upward trending sales graph
Distribution Sales Strategy

7 Reasons Why You Can’t Grow Sales More

Develop a purposeful, consistent approach to growing sales.
  • Mike Kunkle
  • August 25, 2023
>
Facebook-f Linkedin-in Twitter

Useful Links

  • About
  • Sponsorships
  • Consulting
  • Contact
  • About
  • Sponsorships
  • Consulting
  • Contact

Policies & Terms

  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy
  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy

Get In Touch

  • 303-898-8636
  • contact@distributionstrategy.com
  • Boulder, CO 80304 (MST/MDT)

© 2025 Distribution Strategy Group