A blueprint to elevate business development and grow through account acquisition.

Mike Kunkle
Mike Kunkle is an internationally recognized expert on sales effectiveness, sales management, sales training, and sales coaching. He’s spent over 30 years helping companies drive dramatic revenue growth through best-in-class sales enablement strategies and proven-effective sales systems. Today, Mike works as the Vice President of Sales Effectiveness Services for SPARXiQ, where he designs sales training, delivers workshops, and helps clients improve sales results through a variety of sales effectiveness services. Mike collaborated to develop SPARXiQ’s Modern Sales Foundations™ curriculum and has authored SPARXiQ’s Sales Coaching Excellence™ and Sales Management Foundations™ courses, and a book on The Building Blocks of Sales Enablement.
Articles by Mike Kunkle
How can distributors blend these two seemingly contradictory concepts?
A collaborative, altruistic approach can have a big impact on growth.
Develop a purposeful, consistent approach to growing sales.
With a structured approach, improve your chances of successfully implementing change.
Distribution sales is changing. Mike Kunkle outlines how and what distributors should do about it.
Distribution is in danger of being in the sales prevention business.
Maximize the impact of sales enablement by focusing on developing a culture of continuous improvement.
Distributors need to invest in developing front-line sales managers.
Find out how to become a force-multiplier for your company.
Here’s how to hire the right people to achieve Olympic results.
Relationship selling is dying, but relationships in selling is alive and well.
B2B buying research studies consistently report that modern buyers are disappointed with their seller counterparts. Here’s why.
Understanding key factors in the buyer landscape.
Why sales training fails and how to adjust your approach.
These four acronyms, and the concepts behind their meaning, will improve your sales force’s effectiveness.
Check out this key account management process that gets results for distributors.
Mike Kunkle shares why one size does not fit all distributors.
When you understand this, you can foster alignment, communicate effectively and improve customer experience.
When implemented well, an SMoS can radically improve sales force performance.