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  • Scott Benfield
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Scott Benfield

Scott Benfield is a consultant for B2B Manufacturers and Distributors. He is the author of six books and numerous research projects on B2B channels. He can be reached at benfield.scott@aol.com or (630) 640-5605.

Articles by Scott Benfield

Operations

Profit Strategies for Activity-Negative Accounts of Unusual Size

Distributors need a modern-day activity costing model to turn around activity-negative customers.
  • Scott Benfield
  • January 10, 2024
Operations

How Wholesalers Sell More and Deplete Earnings: Account Portfolio Management Using Activity Profits

How to avoid sapping earnings as sales grow.
  • Scott Benfield
  • November 6, 2023
plants growing out of coins making an upward trending bar graph
Distribution Marketing

Structured Market Growth for Distributors: Improving Profits with Alignment of Sales and Acquisitive Growth

Distributors need to embrace a new method for organic growth: structured market targeting.
  • Scott Benfield
  • July 18, 2023
How to Evaluate Potential Online Partners
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 3: How to Evaluate Potential Online Partners

Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
  • Scott Benfield
  • December 20, 2022
Launching New Products to Existing Accounts
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part 2: Launching New Products to Existing Accounts

Improve Return on Time Invested by focusing on new products and new technologies.
  • Scott Benfield
  • December 15, 2022
Thinking Beyond the Singular Sales Call
Distribution Sales Strategy

Distributor Strategic Growth in the New Economy, Part I: Thinking Beyond the Singular Sales Call

As distributors consolidate, growth becomes far more complex than a singular sales call. 
  • Scott Benfield
  • December 6, 2022
Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
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