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Digital Strategy

Digital adoption in B2B markets
Digital Strategy

Digital or Die: The Time is Nigh for Distributors to Embrace eBusiness

The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
  • Jonathan Bein
  • July 31, 2020
Why Improving User Experience on Your Website Should Be a Top Priority
Digital Strategy

Why Improving User Experience on Your Website Should Be a Top Priority

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
  • Dean Mueller
  • July 30, 2020
Why Distributors Can’t Innovate – and How You Can Start
Digital Strategy

Why Distributors Can’t Innovate – and How You Can Start

Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy
  • Ian Heller
  • July 15, 2020
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Digital Strategy

Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?

Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and
  • Jonathan Bein
  • July 13, 2020
The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers
Digital Strategy

The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources
  • Dean Mueller
  • June 23, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
Why Distributors Need a Marketplaces Strategy
Digital Strategy

Why Distributors Need a Marketplaces Strategy

Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business
  • Ian Heller
  • June 8, 2020
Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
Digital Strategy

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
  • Dean Mueller
  • May 18, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
Digital Strategy

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
  • Dean Mueller
  • March 24, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Digital Strategy

The Secret Method to Creating the Perfect Amount of Simple

This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
  • Distribution Strategy Group
  • February 19, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
Digital Strategy

Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce

There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
  • Jonathan Bein
  • November 14, 2019
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
To stay relevant with clients, distributors need to ensure they are adding value to the sale
Digital Strategy

2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online

Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
  • Jonathan Bein
  • April 16, 2019

Upcoming Programs

  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
Digital adoption in B2B markets
Digital Strategy

Digital or Die: The Time is Nigh for Distributors to Embrace eBusiness

The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
  • Jonathan Bein
  • July 31, 2020
Why Improving User Experience on Your Website Should Be a Top Priority
Digital Strategy

Why Improving User Experience on Your Website Should Be a Top Priority

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
  • Dean Mueller
  • July 30, 2020
Why Distributors Can’t Innovate – and How You Can Start
Digital Strategy

Why Distributors Can’t Innovate – and How You Can Start

Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy
  • Ian Heller
  • July 15, 2020
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Digital Strategy

Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?

Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and
  • Jonathan Bein
  • July 13, 2020
The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers
Digital Strategy

The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources
  • Dean Mueller
  • June 23, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
Why Distributors Need a Marketplaces Strategy
Digital Strategy

Why Distributors Need a Marketplaces Strategy

Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business
  • Ian Heller
  • June 8, 2020
Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
Digital Strategy

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
  • Dean Mueller
  • May 18, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
Digital Strategy

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
  • Dean Mueller
  • March 24, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Digital Strategy

The Secret Method to Creating the Perfect Amount of Simple

This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
  • Distribution Strategy Group
  • February 19, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
Digital Strategy

Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce

There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
  • Jonathan Bein
  • November 14, 2019
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
To stay relevant with clients, distributors need to ensure they are adding value to the sale
Digital Strategy

2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online

Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
  • Jonathan Bein
  • April 16, 2019

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

Digital adoption in B2B markets
Digital Strategy

Digital or Die: The Time is Nigh for Distributors to Embrace eBusiness

The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
  • Jonathan Bein
  • July 31, 2020
Why Improving User Experience on Your Website Should Be a Top Priority
Digital Strategy

Why Improving User Experience on Your Website Should Be a Top Priority

These days, your customers care about more than their relationship with a sales rep. That’s because people are shopping differently – namely, online. As
  • Dean Mueller
  • July 30, 2020
Why Distributors Can’t Innovate – and How You Can Start
Digital Strategy

Why Distributors Can’t Innovate – and How You Can Start

Distributors are learning how to build cultures that drive innovation; don’t wait. The disruptors are at the gate and the battle for distribution supremacy
  • Ian Heller
  • July 15, 2020
Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?
Digital Strategy

Is ‘Fulfillment by Amazon’ the Beginning of the End for Distributors?

Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and
  • Jonathan Bein
  • July 13, 2020
The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers
Digital Strategy

The Foundation for a Solid B2B Digital Strategy: Understanding Your Customers

Digital transformation has been a part of distributors’ language for many years. But the speed of transformation has varied: It’s hard, takes significant resources
  • Dean Mueller
  • June 23, 2020
Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations
B2B eCommerce

Why Traditional ROI Measures Shouldn’t Have a Voice in Distributors’ eCommerce Conversations

If you let potential ROI determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all
  • Jonathan Bein
  • June 10, 2020
Why Distributors Need a Marketplaces Strategy
Digital Strategy

Why Distributors Need a Marketplaces Strategy

Amazon is the most obvious example of marketplaces that carry B2B SKUs, but you can find them on Google Shopping, Walmart.com, Alibaba, eBay Business
  • Ian Heller
  • June 8, 2020
Why Distributors are So Great at Building the Wrong Websites
Digital Strategy

Wholesale Change Show: Why Distributors are So Great at Building the Wrong Websites (May 27, 2020)

In this episode of Wholesale Change (May 27, 2020), Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss why you might have built the
  • Ian Heller
  • May 28, 2020
Bad Distributor Websites - Distribution Strategy Group
Digital Strategy

How to Build a Doomed Website

I think a good rule of thumb for distributors is that you can’t complain about your e-commerce failure if your problems are self-inflicted.
  • Ian Heller
  • May 27, 2020
COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?
Digital Strategy

COVID-19 and the Rush to Buy Online in B2B: Is Your Business Ready?

In a survey, we found that more end-users are embracing online shopping and buying for business out of necessity in light of COVID-19.
  • Dean Mueller
  • May 18, 2020
After the Crisis: What Distributors Must Do Next
Digital Strategy

After the Crisis: What Distributors Must Do Next

Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
  • Ian Heller
  • April 23, 2020
7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19
Digital Strategy

7 Things Distributors Can Do Right Now with Digital to Combat the Impact of COVID-19

My colleagues have written some great articles about the uncertainty around the COVID-19 outbreak. This article is geared toward what distributors can do right
  • Dean Mueller
  • March 24, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Digital Strategy

The Secret Method to Creating the Perfect Amount of Simple

This is a sample intro paragraph and can be used to introduce readers to your article. This is an example of a WordPress post,
  • Distribution Strategy Group
  • February 19, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce
Digital Strategy

Featured in IMARK Electrical Now: Opportunity High for B2B E-Commerce

There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
  • Jonathan Bein
  • November 14, 2019
What’s the Difference Between E-Commerce and E-Business?
B2B eCommerce

What’s the Difference Between E-Commerce and E-Business?

To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
  • Jonathan Bein
  • November 11, 2019
Creating Value with E-Business at Scale
Digital Strategy

Creating Value with E-Business at Scale (Wholesale Distribution Value Series)

E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
  • Jonathan Bein
  • August 13, 2019
Campaigns, Activities Every Distributor Can Use to Bolster E-Commerce
B2B eCommerce

Campaigns, Activities Every Distributor Can Use to Grow Ecommerce Sales

Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
  • Dean Mueller
  • May 28, 2019
To stay relevant with clients, distributors need to ensure they are adding value to the sale
Digital Strategy

2019 State of E-Business in Distribution, Part 2: Half of Suppliers in Survey Sell Direct Online

Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
  • Jonathan Bein
  • April 16, 2019
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