ADI, a leading global wholesale distributor of security, AV and low-voltage products with 2020 revenues of $3 billion, embarked on a significant digital transformation over the past several years. This digital transformation included integrated sales effectiveness initiatives that created significant sales efficiencies during a strong growth period. Stu Tisdale, Vice President of Global Strategy and Commercial, has been instrumental in driving ADI’s digital transformation initiatives including touchless ordering, analytics, AI/ML, integration of offline and online, and more. Our Wholesale Change hosts and Tisdale discuss ADI’s remarkable journey.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at email@example.com.