Distribution Strategy Group

Wholesale Change: Creating Value-Add in a Commoditized Industry (May 12, 2021)

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Standing out in today’s market is more critical than ever. Distributors can’t just lean on product know-how and great customer service to differentiate. They have to go deeper. In this episode of Wholesale Change, Peter Neuberger, President and CEO of United Performance Metals, joined Ian Heller and Jonathan Bein to talk about how the distributor has built a successful value-added services model in the highly commoditized metals service center industry.

Peter Neuberger has been in senior leadership roles over the last 30 years for a variety of manufacturing and distribution companies across industrial supply, building products and metals sectors. He is currently CEO of United Performance Metals, an ONI company. UPM is a global specialty metal service center company headquartered in Cincinnati, OH. 

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at jbein@distributionstrategy.com.

Wholesale Change Podcast

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