Dakota Supply Group grew more than 20% in 2021 – not counting inflation. Of this, the biggest driver was organic, same-store sales growth. During the pandemic, the company implemented, “DSG Let’s Grow!” where sales teams proactively helped customers solve problems on the phone when they couldn’t be in shops or jobsites.
Dakota Supply Group differs from many other distributors because they focus on multiple types of contractors (electrical, plumbing, HVAC, waterworks, telecom and utility). The distributor also has an extensive service menu that includes training on how customers can run better businesses, for example, including their P4 Learning Lab.
In this episode of The Wholesale Change Show we talked to Dakota Supply Group CEO Paul Kennedy about how the company’s focus on customer experience has driven profitable growth. Learn:
- Why the company targets multiple segments
- How they service such disparate needs
- Why they doubled-down on inventory in 2021 – and how that helped them win business
- How being an ESOP helps drive their success – and enhances their acquisition strategy
Dakota Supply Group is growing quickly. Don’t miss this opportunity to listen to Paul talk about how they’re doing it.
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at email@example.com.