Distribution Strategy Group

Wholesale Change: From Master Distributors to Marketplaces (December 15, 2021)

and · · Leave a Comment

How companies like Amazon Business, Berkshire eSupply & Varis are changing the game.

How companies like Amazon Business, Berkshire eSupply & Varis are changing the game. For decades, customers have turned to distributors to meet their everyday needs and source hard-to-find products. Distributors used their own inventories, supplier sourcing and master distributors to give customers access to an endless array of products.

But now, marketplaces have moved that endless assortment right in front of the customer. This has changed the dynamics for distributors and even more for master distributors.

Wholesale Change show hosts Ian Heller and Jonathan Bein discuss what this means, using companies like Amazon Business, Berkshire eSupply and Varis as examples.

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].

Wholesale Change Podcast

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Get inspired to act now. Get our content in your inbox 2x/week. Subscribe