Wholesale Change: How Arbill Doubled Down on its Safety Focus When the PPE Market Shifted (July 21, 2021)

Ian Heller and Jonathan Bein · July 21, 2021 · Leave a Comment

Julie Copeland, CEO of 75-year-old safety distributor Arbill, joined Ian Heller and Jonathan Bein to take a closer look at how the PPE industry changed overnight when COVID-19 hit last year and the challenges that have come with that, including misinformation and lower-quality product. She shared how Arbill responded to the shifts in the market with education and their own product lines, including one launched for consumers in 2020.

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at jbein@distributionstrategy.com.

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