Distribution Strategy Group

Wholesale Change: How Gustave Larson Helps Their Customers Succeed (June 23, 2021)

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To Andrew Larson, CEO of HVACR distributor Gustave Larson, his business is helping his customers maximize their success. He shared with our hosts Ian Heller and Jonathan Bein how his team helps HVACR contractors run their businesses better through innovative services, including marketing, sales and technical support. He’ll also talked about how the distributor has evolved its sales force to make it as easy as possible for customers to interact with its team, including telesales, service advisors, engineering and design, and more.

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].

Wholesale Change Podcast

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