Wholesale Change: Leverage Customer Loyalty Programs for Long-Term Growth (November 18, 2020)

Distributors that are embracing customer loyalty programs are increasing mindshare and growing revenue with existing customers. In this episode Ian Heller and Jonathan Bein speak with Lincoln Smith, Chief Strategy Officer for HMI Performance Incentives, about why loyalty is a powerful emotion and how to leverage it in B2B, best practices in designing loyalty and incentive programs, and how to manage program success.

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