Chuck Cohen, the Managing Director of Benco, the nation’s largest independent dental product distributor, believes that top notch IT and analytics are essential to create competitive advantage in this decade and beyond. Together with his team, he’s putting his money where his mouth is by changing every foundational IT system in the company. The result of this transformation will be a better online and offline customer and employee experience, as well as better efficiencies and effectiveness for Benco. In this episode you’ll hear from this visionary leader about how they came to the decision and how the journey is going.
About Ian Heller
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].
About Jonathan Bein
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].