Distribution Strategy Group

Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)

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Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to know about your company. When customers aren’t open to learning more about your value proposition, you’re in the “brand graveyard” and purchase frequency declines. How do you keep your message fresh and exciting and get customers to keep coming back for more? Jonathan and Ian will share their secrets.

About Ian Heller

Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.

About Jonathan Bein

Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at jbein@distributionstrategy.com.

Wholesale Change Podcast

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