Wholesale Change Show: Customer Lifecycle and the Brand Graveyard (August 5, 2020)

Most customers think they buy from you more often than they do in real life. Similarly, customers think they understand everything they need to know about your company. When customers aren’t open to learning more about your value proposition, you’re in the “brand graveyard” and purchase frequency declines. How do you keep your message fresh and exciting and get customers to keep coming back for more? Jonathan and Ian will share their secrets.

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