Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone. Join hosts Ian Heller and Jonathan Bein as they talk with Jason Capshaw and Dean Mueller about how to uncover what’s really wrong (it could be you’re measuring the wrong thing!) and 6 steps to take to seize success from the jaws of defeat.
About Jonathan Bein
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at firstname.lastname@example.org.
About Dean Mueller
Dean Mueller is Partner at Distribution Strategy Group. He has more than 30 years of experience in sales and marketing and helps distributors build holistic digital strategies that drive a significant shift to online sales, improve profitability and grow customer satisfaction. Take your digital strategy to the next level. Contact Dean at email@example.com.