In this webinar, Erik Gershwind, President and CEO of MSC Industrial Supply Co., talked about how the company has reimagined its value proposition, driven digital transformation and learned to build its culture and retain talent in a virtual world.

In 2021, MSC rolled out a three-year plan called “Mission Critical” to accelerate market-share gains and earn a higher return on invested capital. The company has transformed its sales force from focusing on spot buys to delivering on new, more complex and high-touch solutions that help customers achieve higher levels of productivity, profitability and growth. MSC is adding value deeper in its customers’ organizations while simultaneously expanding the portion of its sales that come through digital channels.

In our conversation with Erik, we walked through MSC’s journey and asked him what he’s learned along the way.

Ian Heller

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Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at iheller@distributionstrategy.com.