Ian and Jonathan reveal the biggest mistakes distributors make that prevent marketing from becoming a driving force for growth and profits. Ian has led marketing for four large distributors and Jonathan has analyzed customer and financial data for dozens. You’ll hear why distributors often fail at marketing — and how you can succeed in this episode of The Wholesale Change Show.
Wholesale Change: The 5 Biggest Distributor Marketing Mistakes (February 1, 2022)
Ian Heller
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].
