We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing groups play in helping independent distributors compete in today’s fast-changing market. IMARK Group is a multi-vertical member-owned and member-governed group of independent distributors that bills itself as the “most progressive distribution group,” providing rebate income, facilitating enhanced relationships with manufacturers and service providers, employee training, meetings, benchmarking, webstore development support, sales solutions for national accounts and global networking opportunities.
Wholesale Change: The Role of Marketing Groups & Co-Ops Amid Disruption, feat. Steve Ruane, IMARK Electrical (January 20, 2021)
Jonathan Bein
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s developed customer-facing analytics approaches for customer segmentation, customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at [email protected].
