Shopping is defined as finding, researching and evaluating products. Buying is the transaction – whether that’s online, through a sales rep or with a CSR on the phone. While offering a transactional website has become a must-have in today’s environment, enhancing your shopping functionality has become even more critical to meeting customer needs. Learn why and hear how distributors are tackling this challenge in this episode of Wholesale Change.
Wholesale Change: Why a Great Shopping Experience is More Important Than the Checkout Experience (November 11, 2020)
Ian Heller
Ian Heller is the Founder and Chief Strategist for Distribution Strategy Group. He has more than 30 years of experience executing marketing and e-business strategy in the wholesale distribution industry, starting as a truck unloader at a Grainger branch while in college. He’s since held executive roles at GE Capital, Corporate Express, Newark Electronics and HD Supply. Ian has written and spoken extensively on the impact of digital disruption on distributors, and would love to start that conversation with you, your team or group. Reach out today at [email protected].