For distributors, the takeaway is direct: competing in this environment requires deeper integration with customers.
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This article makes the case for a strategic shift: treating sales talent not as a cost center, but as a growth engine.
The centerpiece is the Amazon Business Assistant, a conversational AI tool for procurement.
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CEO Christine Leahy said the company is “embedding AI into the core of how we operate, serve, and grow.”
The distinction between distributor and service provider is beginning to blur.
Every time the unexpected happens, your reaction teaches your team how to handle the next one.
