B2B marketplaces are still the fastest-growing digital sales channel in B2B.
Voomi Supply CEO RJ Cilley on the future of ecommerce in HVAC markets.
How Zoro.com helps distributors succeed online.
Big retailers are making big inroads into distribution.
Convince decision-makers the ends (a marketplace) justify the means.
For digital transformations to work, prioritize learning and model validation.
Payments are a dilemma for distributors when it comes to marketplaces, but it doesn’t have to be.
Distributors must step up or risk losing their hold on the B2B market.
Build a process to evaluate online-channel partners to determine if partnering with them is profitable.
It’s important to follow best practices when building a distributor marketplace.