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Digital Strategy

2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars
Digital Strategy

2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars

Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
  • Jonathan Bein
  • April 16, 2019
The SEO Arms Race: How to Get Your Website On Page 1 of Google
Digital Strategy

The SEO Arms Race: How to Get Your Website On Page 1 of Google

Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
  • Jonathan Bein
  • April 9, 2019
Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?
Digital Strategy

Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?

The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
  • Jonathan Bein
  • January 31, 2019
The eBusiness and Economic Benefits of Data Synchronization
Digital Strategy

The eBusiness and Economic Benefits of Data Synchronization

Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors
  • Jonathan Bein
  • January 21, 2019
multichannel vs omnichannel whats the difference
Digital Strategy

Multichannel vs Omnichannel: What’s the Difference?

What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
  • Jonathan Bein
  • December 12, 2018
The Cost of Not Knowing the Voice of Your Customer
Digital Strategy

The Cost of Not Knowing the Voice of Your Customer

Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
  • Jonathan Bein
  • December 6, 2018
What Customers Want on Distributors’ Websites — Beyond Ordering
Digital Strategy

What Customers Want on Distributors’ Websites — Beyond Ordering

Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
  • Jonathan Bein
  • November 11, 2018
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
Your Customers Want Email … But It Has to Be Relevant
Digital Strategy

Your Customers Want Email … But It Has to Be Relevant

Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
  • Debbie Paul
  • September 24, 2018
The Impact of Amazon Business on Distributors
Digital Strategy

The Impact of Amazon Business on Distributors

Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
  • Dean Mueller
  • September 9, 2018
Best Practices in SEO for B2B Distributors
Digital Strategy

Best Practices in SEO for B2B Distributors

With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
  • Dean Mueller
  • June 28, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Digital Strategy

2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
  • Dean Mueller
  • April 13, 2018
2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
Digital Strategy

2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point

This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
  • Dean Mueller
  • March 29, 2018
2018 state of distributor marketing move to digital
Digital Strategy

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
  • Jonathan Bein
  • January 10, 2018
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
Digital Strategy

2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
  • Jonathan Bein
  • December 10, 2017
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
Digital Strategy

2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve

The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
  • Dean Mueller
  • May 9, 2017

Upcoming Programs

  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars
Digital Strategy

2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars

Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
  • Jonathan Bein
  • April 16, 2019
The SEO Arms Race: How to Get Your Website On Page 1 of Google
Digital Strategy

The SEO Arms Race: How to Get Your Website On Page 1 of Google

Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
  • Jonathan Bein
  • April 9, 2019
Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?
Digital Strategy

Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?

The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
  • Jonathan Bein
  • January 31, 2019
The eBusiness and Economic Benefits of Data Synchronization
Digital Strategy

The eBusiness and Economic Benefits of Data Synchronization

Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors
  • Jonathan Bein
  • January 21, 2019
multichannel vs omnichannel whats the difference
Digital Strategy

Multichannel vs Omnichannel: What’s the Difference?

What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
  • Jonathan Bein
  • December 12, 2018
The Cost of Not Knowing the Voice of Your Customer
Digital Strategy

The Cost of Not Knowing the Voice of Your Customer

Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
  • Jonathan Bein
  • December 6, 2018
What Customers Want on Distributors’ Websites — Beyond Ordering
Digital Strategy

What Customers Want on Distributors’ Websites — Beyond Ordering

Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
  • Jonathan Bein
  • November 11, 2018
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
Your Customers Want Email … But It Has to Be Relevant
Digital Strategy

Your Customers Want Email … But It Has to Be Relevant

Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
  • Debbie Paul
  • September 24, 2018
The Impact of Amazon Business on Distributors
Digital Strategy

The Impact of Amazon Business on Distributors

Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
  • Dean Mueller
  • September 9, 2018
Best Practices in SEO for B2B Distributors
Digital Strategy

Best Practices in SEO for B2B Distributors

With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
  • Dean Mueller
  • June 28, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Digital Strategy

2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
  • Dean Mueller
  • April 13, 2018
2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
Digital Strategy

2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point

This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
  • Dean Mueller
  • March 29, 2018
2018 state of distributor marketing move to digital
Digital Strategy

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
  • Jonathan Bein
  • January 10, 2018
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
Digital Strategy

2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
  • Jonathan Bein
  • December 10, 2017
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
Digital Strategy

2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve

The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
  • Dean Mueller
  • May 9, 2017

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars
Digital Strategy

2019 State of E-Business in Distribution, Part 1: Maturity Slows, Adoption Soars

Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
  • Jonathan Bein
  • April 16, 2019
The SEO Arms Race: How to Get Your Website On Page 1 of Google
Digital Strategy

The SEO Arms Race: How to Get Your Website On Page 1 of Google

Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
  • Jonathan Bein
  • April 9, 2019
Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?
Digital Strategy

Marketing to Millennials and Gen Z: Have You Adapted Your Marketing for the Next Generation?

The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
  • Jonathan Bein
  • January 31, 2019
The eBusiness and Economic Benefits of Data Synchronization
Digital Strategy

The eBusiness and Economic Benefits of Data Synchronization

Because the IDEA Connector dramatically lowers ordering costs, the cost savings fall to the bottom line and directly increase profits. With manufacturers and distributors
  • Jonathan Bein
  • January 21, 2019
multichannel vs omnichannel whats the difference
Digital Strategy

Multichannel vs Omnichannel: What’s the Difference?

What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
  • Jonathan Bein
  • December 12, 2018
The Cost of Not Knowing the Voice of Your Customer
Digital Strategy

The Cost of Not Knowing the Voice of Your Customer

Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
  • Jonathan Bein
  • December 6, 2018
What Customers Want on Distributors’ Websites — Beyond Ordering
Digital Strategy

What Customers Want on Distributors’ Websites — Beyond Ordering

Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
  • Jonathan Bein
  • November 11, 2018
Have You Seen the Line Outside Your Digital Branch
B2B eCommerce

Have You Seen the Line Outside Your Digital Branch?

The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
  • Scott Bebenek
  • October 16, 2018
Your Customers Want Email … But It Has to Be Relevant
Digital Strategy

Your Customers Want Email … But It Has to Be Relevant

Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
  • Debbie Paul
  • September 24, 2018
The Impact of Amazon Business on Distributors
Digital Strategy

The Impact of Amazon Business on Distributors

Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
  • Dean Mueller
  • September 9, 2018
Best Practices in SEO for B2B Distributors
Digital Strategy

Best Practices in SEO for B2B Distributors

With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
  • Dean Mueller
  • June 28, 2018
The Right Way to Do Chat on Your Website
B2B eCommerce

The Right Way to Do Chat on Your Website

Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
  • Debbie Paul
  • June 21, 2018
Why Distributors Must Invest in a Better Online Shopping Experience
B2B eCommerce

Why Distributors Must Invest in a Better Online Shopping Experience – Now

Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
  • Jonathan Bein
  • June 7, 2018
2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
Digital Strategy

2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
  • Dean Mueller
  • April 13, 2018
2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point
Digital Strategy

2018 State of E-Commerce in Distribution, part 1: B2B E-Commerce Passes the Tipping Point

This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
  • Dean Mueller
  • March 29, 2018
2018 state of distributor marketing move to digital
Digital Strategy

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
  • Jonathan Bein
  • January 10, 2018
2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts
Digital Strategy

2017 State of Distributor Marketing, part 1: Distributors Increase Search Marketing Efforts

This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
  • Jonathan Bein
  • December 10, 2017
Why Distributors Don’t Do E-Commerce
B2B eCommerce

Why Distributors Don’t Do E-Commerce

We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
  • Jonathan Bein
  • October 18, 2017
eat lunch be lunch or die
Digital Strategy

Eat Lunch, Be Lunch, or Die

What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
  • Jonathan Bein
  • August 23, 2017
2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve
Digital Strategy

2017 State of E-Commerce, part 2: The E-Commerce Journey Continues to Evolve

The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
  • Dean Mueller
  • May 9, 2017
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