What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Digital Strategy
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
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What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
The distributor is no stranger to coming upon crossroads throughout their business’s life span. For the most part, these forks in the road are
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Nearly 45 percent of distributors’ customers we surveyed want the ability to request a chat with a customer service rep online (see Exhibit 1).
Shopping happens before the transaction; it includes finding, researching and selecting a product, but not buying or purchasing the product. Make no mistake: It
Distributor priorities for e-commerce investment continued to evolve in 2017. In our latest research, improving customer experience and increasing the frequency of website transactions
This article examines the initial results of the 2018 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Subsequent
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
We have talked to many distributors who are still determining whether to offer an e-commerce store front or not. We hear common themes
What if I told you you are losing 5-10% of revenue a year? Furthermore, you might not have even noticed. In this blog post,
The shift moving towards e-commerce maturity means the journey evolves as well. As noted in Part 1, the top e-commerce priorities are shifting to
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still