The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
Digital Strategy
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
Millennials now outnumber Boomers and GenX in the work force (see Figure 1.) In 4 years they will significantly outnumber Boomers and along with
In the research we performed with over 3500 customers of distributors, we learned that three methods for purchasing (email, web, phone) were significantly more
Only 4 percent of respondents to the joint MDM-Distribution Strategy Group annual marketing survey said they are extremely satisfied with the results of their
Distribution Strategy Group conducted an electronic survey with Modern Distribution Management in September 2016 of 425 participants to better understand trends in distribution marketing.
Going to a distributor website to find what to buy is more popular than talking to a sales rep, customer service rep, or looking
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
Results for the 2016 state of distributor e-commerce survey
Results from the 2015 distributor marketing survey
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
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The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
Millennials now outnumber Boomers and GenX in the work force (see Figure 1.) In 4 years they will significantly outnumber Boomers and along with
In the research we performed with over 3500 customers of distributors, we learned that three methods for purchasing (email, web, phone) were significantly more
Only 4 percent of respondents to the joint MDM-Distribution Strategy Group annual marketing survey said they are extremely satisfied with the results of their
Distribution Strategy Group conducted an electronic survey with Modern Distribution Management in September 2016 of 425 participants to better understand trends in distribution marketing.
Going to a distributor website to find what to buy is more popular than talking to a sales rep, customer service rep, or looking
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
Results for the 2016 state of distributor e-commerce survey
Results from the 2015 distributor marketing survey
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation
The 2017 State of E-Commerce in Distribution survey indicates the percentage of respondents with a mature e-commerce offering (at least 10 percent of total
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still
To be successful, you need to make the case that your plan serves the company’s – and management’s – best interests. Emphasize results, not
Every organization experiencing success with marketing automation has a different answer to this question. Here are the three that surface most often.
Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative
When shopping (finding, researching, and evaluating products), three methods are most frequently used including performing online search, going to a manufacturer website, and going
Millennials now outnumber Boomers and GenX in the work force (see Figure 1.) In 4 years they will significantly outnumber Boomers and along with
In the research we performed with over 3500 customers of distributors, we learned that three methods for purchasing (email, web, phone) were significantly more
Only 4 percent of respondents to the joint MDM-Distribution Strategy Group annual marketing survey said they are extremely satisfied with the results of their
Distribution Strategy Group conducted an electronic survey with Modern Distribution Management in September 2016 of 425 participants to better understand trends in distribution marketing.
Going to a distributor website to find what to buy is more popular than talking to a sales rep, customer service rep, or looking
This article examines the results of the 2016 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing.
Results for the 2016 state of distributor e-commerce survey
Results from the 2015 distributor marketing survey
Opportunities remain for distributors to improve marketing plans and measurement as a means to increase marketing effectiveness. The 2015 distributor marketing survey covered several
The type of products sold online have a factor, with MRO products generally having higher online adoption. However, the biggest and most important factor
Research from the previously published annual 2015 State of E-Commerce Study indicates that more than 41 percent of distributors are generating less than 5
B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. Online firms, such as Amazon, have elevated our expectation