Increasing market share is good. However, increasing wallet share is even better because it is usually far easier to sell additional products to existing
Distribution Sales Strategy
We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
You must look closely at the business you want to acquire from your competitors, in order to define a specific strategy. Do you want
It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
What’s the difference between customer service and inside sales? What are the skills sets distributors should look for when hiring for a successful proactive
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
Most distributor inside salespeople are actually playing the roles of customer service reps and don’t have the skillset for a more proactive role. As
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
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Increasing market share is good. However, increasing wallet share is even better because it is usually far easier to sell additional products to existing
We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
You must look closely at the business you want to acquire from your competitors, in order to define a specific strategy. Do you want
It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
What’s the difference between customer service and inside sales? What are the skills sets distributors should look for when hiring for a successful proactive
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
Most distributor inside salespeople are actually playing the roles of customer service reps and don’t have the skillset for a more proactive role. As
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
Increasing market share is good. However, increasing wallet share is even better because it is usually far easier to sell additional products to existing
We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
Despite the many columns and webcasts predicting distribution’s post-pandemic “new normal,” it’s going to be a long time before our industry settles back into
Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
You must look closely at the business you want to acquire from your competitors, in order to define a specific strategy. Do you want
It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
How Your Reps Can Make Calls without Visiting Customers Background As of this writing, the coronavirius (COVID-19) is infecting an increasing number of people
What’s the difference between customer service and inside sales? What are the skills sets distributors should look for when hiring for a successful proactive
In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
There’s plenty of opportunity in B2B e-commerce right now. Even distributors and manufacturers who have yet to implement e-commerce capabilities can still get in
To many distributors, e-commerce and e-business sound interchangeable. Yet, there are important differences in the definitions.
Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
E-business goes beyond just shopping-cart revenue. E-business involves a broader strategy that incorporates website ordering, EDI, punchout and email/fax order automation, along with an
Most distributor inside salespeople are actually playing the roles of customer service reps and don’t have the skillset for a more proactive role. As
Historically, suppliers have sold directly to a few of their largest customers. About 46% in the latest survey reported they are selling direct online
Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
What’s the difference between omnichannel and multichannel? The difference is subtle: Omnichannel is really an integrated version of multichannel. In other words, the customer’s
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field