In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
Jonathan Bein
Jonathan Bein, Ph.D. is Managing Partner at Distribution Strategy Group. He’s
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.
developed customer-facing analytics approaches for customer segmentation,
customer lifecycle management, positioning and messaging, pricing and channel strategy for distributors that want to align their sales and marketing resources with how their customers want to shop and buy. If you’re ready to drive real ROI, reach out to Jonathan today at
jbein@distributionstrategy.com.
Articles by Jonathan Bein
Co-ops and marketing groups like IMARK Group play a big role in helping independent distributors compete in today’s fast-changing market.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing
As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products
Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture,
This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
To understand how vulnerable a distribution vertical is to disruption, look at the relationship between the product category’s complexity and the ability for the
Do you feel like your ecommerce platform is broken – not delivering the ROI you expected? You’re not alone.
Some distribution verticals are much more vulnerable to disruptors than others. Why was office supplies hit so hard by marketplaces but building products has
The gates are closing. It’s now or never for digital adoption in B2B markets. The sharp increase in online engagement with customers in March
Real Results Marketing, one of the leading boutique consulting firms focused on distributors, has changed its name to Distribution Strategy Group to better reflect
Marketing is too broad to define easily because it includes everything from market research to SEO. But the objective of marketing should always be
Distributors worry that Fulfillment by Amazon (FBA) is assuming key distributor roles and erasing them from the equation. The service picks, packs, ships and
The murky world of marketing co-op baffles distributors and manufacturers alike.
Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our
Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
Distributors often call their customer service personnel, “Inside Sales Salespeople” – but are they?