AI in Distribution

For wholesale distributors, Parts Town’s investment in AI-driven parts identification reflects a broader competitive shift in the parts and repair supply chain.

The introduction of artificial intelligence (AI) into the criminal toolkit has not simply made attacks faster. It has restructured who can launch them, at what cost and at what scale.

Ingram Micro said AI is now managing a growing share of customer transactions and sales activity. In the first quarter, the company’s email to order system processed about 230,000 customer emails represented more than $1 billion in sales, while reducing the need for manual order entry.

The announcements mark a significant shift in how ecommerce platform providers are positioning their technology for B2B sellers, moving beyond catalog management and checkout optimization toward tools built for a world where AI systems, not human buyers, initiate, and complete transactions.

Augment said Merlin has been collaborating with customers representing more than $20 billion in combined distributor revenue, including Ewing Outdoor Supply, Insco Distributing, Brooks Safety Solutions and Reece.

Roberts will share that approach at Applied AI for Distributors conference in Chicago, where he will join Natasha Broxton, founder, owner and chief executive officer of Alitura Group and Select Auto Parts and Sales, and Stu Tisdale, senior vice president and chief experience officer at ADI Global Distribution, on a panel.

The company’s primary AI platform, known as AI360, is being deployed across its sales organization to help representatives identify opportunities, improve customer interactions, and increase order size.

Justin Racine will lead GMSS Holdings’ digital transformation strategy, with a focus on advancing AI-driven commerce, enhancing customer experience and aligning digital and physical operations across both brands.