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AI in Distribution

AI in Distribution

US Foods Expands AI Ordering and Reshapes Sales Model in Digital Push

The AI ordering tool is one piece of broader technology and productivity push.
  • Distribution Strategy Group
  • February 12, 2026
AI in Distribution

AI Search Rewrites Distributor Discovery as Google Turns Buying into an Agent Experience

For distributors, this signals a future where orders may be initiated and completed by AI systems rather than by buyers manually browsing ecommerce sites.
  • Distribution Strategy Group
  • February 11, 2026
AI in Distribution

Late to AI is Still Better Than Not Starting

It’s not too late, but if you wait the AI gap gets wider.
  • Brian Hopkins
  • February 8, 2026
AI in Distribution

Google’s AI Commerce Push Signals a New Gatekeeper for Distributors: The Algorithmic Buyer

Distributors that historically optimized digital content for human browsing may need to rethink their data architecture for machine consumption.
  • Distribution Strategy Group
  • February 6, 2026
AI in Distribution

Distributors Reach an AI Inflection Point

Among distribution companies scaling AI projects, 55% are led by executives and only 15% by IT teams.
  • Don Davis
  • February 1, 2026
cyber threat
AI in Distribution

Securing the Intelligent Warehouse: A Wholesale Distributor’s Guide to AI Cybersecurity

As wholesale distributors embrace AI-powered operations, new security threats demand new defenses.
  • Brian Hopkins
  • February 1, 2026
AI in Distribution

Sysco Uses AI, Digital Sales Tools to Boost Case Volumes as Restaurant Traffic Slows

Sysco is expanding the platform with new functionality called “Swap and Save.
  • Distribution Strategy Group
  • January 28, 2026
AI in Distribution

“Higher-Value Work” Isn’t a Slogan—It’s a Job Description

Distributors need people who understand the problem and can build targeted AI solutions.
  • Brian Hopkins
  • January 27, 2026
AI in Distribution

The AI Attrition Myth

Why “gentle transitions” become risky in the age of AI.
  • Ian Heller
  • January 26, 2026
AI in Distribution

The Human Edge in an AI-Driven Distribution World

Why trust and a weekly cadence turn tools into results.
  • Brian Eason
  • January 24, 2026
AI in Distribution

Applied AI for Distributors 2026 Puts Focus on Execution as AI Reshapes Wholesale Distribution

The first 75 registrants will receive access to a complimentary pre-conference strategy briefing led by Distribution Strategy Group’s research team.
  • Distribution Strategy Group
  • January 20, 2026
AI in Distribution

The 25-Year Veteran Who Won’t Use AI Isn’t Wrong

AI has all the information. Your veterans have all the context.
  • Brian Hopkins
  • January 20, 2026
AI in Distribution

AI and Employees: Empowering the Human in the Loop

AI can eliminate employees’ tedious tasks, allowing more time for important work. AI should be a boon to employees, not a threat.
  • Keith Fatula
  • January 16, 2026
AI in Distribution

The Biggest AI Mistake in Distribution: Using It to Do the Same Work—Faster

AI isn’t a productivity tool. It’s a platform shift.
  • Brian Hopkins
  • January 13, 2026
AI in Distribution

Google’s Agentic AI Rollout Signals a Shift That Wholesale Distributors Can’t Ignore

Google’s message is clear: AI is no longer confined to search boxes and chat interfaces. It is moving directly into commerce.
  • Distribution Strategy Group
  • January 13, 2026
AI in Distribution

High Tech, High Touch: Why Humans Still Matter in the Age of AI

AI will allow distributors to make it easier for customers to buy and use the time saved to strengthen relationships.
  • Mike Doyle
  • January 6, 2026
AI in Distribution

Public Distributors Step Up AI Hiring as Technology Moves into Core Operations

AI hiring is no longer confined to innovation labs at wholesale distributors.
  • Distribution Strategy Group
  • January 6, 2026
AI in Distribution

State AI Rules Are Coming Fast. Here’s What Wholesale Distributors Need to Watch

All 50 states, Puerto Rico, the Virgin Islands and Washington, D.C. have introduced AI legislation.
  • Distribution Strategy Group
  • December 31, 2025
AI in Distribution

Congress Debates Federal AI Framework as Distributors Face Regulatory Patchwork

With no federal statute enacted, states have moved aggressively.
  • Mark Brohan
  • December 26, 2025
AI in Distribution

4 Hard Truths About AI Strategy That Wholesale Distributors Must Face 

There are two types of leaders: the “Quarterly Distributor” and the “5-Year Distributor.” 
  • Brian Hopkins
  • December 24, 2025

Upcoming Programs

  • Upcoming Program

Ecommerce Platform Imperatives: The Distribution Leader’s Guide to Build, Acquire, or Overhaul

Join us on Feb 18, 2026 at 9PT/12ET to learn how distribution leaders are building, buying, or overhauling ecommerce platforms.
Register Now
  • Upcoming Program

Economy and Geopolitics: Key Insights for Distribution Leaders in 2026

Join us on Feb 19, 2026 at 9PT/12ET for a data-driven perspective on the forces shaping distribution.
Register Now
  • Upcoming Program

State of Pricing and Costing

Join us on Feb 25, 2026 at 9PT/12ET to explore pricing and costing strategies that protect margin and drive profitable growth.
Register Now
AI in Distribution

US Foods Expands AI Ordering and Reshapes Sales Model in Digital Push

The AI ordering tool is one piece of broader technology and productivity push.
  • Distribution Strategy Group
  • February 12, 2026
AI in Distribution

AI Search Rewrites Distributor Discovery as Google Turns Buying into an Agent Experience

For distributors, this signals a future where orders may be initiated and completed by AI systems rather than by buyers manually browsing ecommerce sites.
  • Distribution Strategy Group
  • February 11, 2026
AI in Distribution

Late to AI is Still Better Than Not Starting

It’s not too late, but if you wait the AI gap gets wider.
  • Brian Hopkins
  • February 8, 2026
AI in Distribution

Google’s AI Commerce Push Signals a New Gatekeeper for Distributors: The Algorithmic Buyer

Distributors that historically optimized digital content for human browsing may need to rethink their data architecture for machine consumption.
  • Distribution Strategy Group
  • February 6, 2026
AI in Distribution

Distributors Reach an AI Inflection Point

Among distribution companies scaling AI projects, 55% are led by executives and only 15% by IT teams.
  • Don Davis
  • February 1, 2026
cyber threat
AI in Distribution

Securing the Intelligent Warehouse: A Wholesale Distributor’s Guide to AI Cybersecurity

As wholesale distributors embrace AI-powered operations, new security threats demand new defenses.
  • Brian Hopkins
  • February 1, 2026
AI in Distribution

Sysco Uses AI, Digital Sales Tools to Boost Case Volumes as Restaurant Traffic Slows

Sysco is expanding the platform with new functionality called “Swap and Save.
  • Distribution Strategy Group
  • January 28, 2026
AI in Distribution

“Higher-Value Work” Isn’t a Slogan—It’s a Job Description

Distributors need people who understand the problem and can build targeted AI solutions.
  • Brian Hopkins
  • January 27, 2026
AI in Distribution

The AI Attrition Myth

Why “gentle transitions” become risky in the age of AI.
  • Ian Heller
  • January 26, 2026
AI in Distribution

The Human Edge in an AI-Driven Distribution World

Why trust and a weekly cadence turn tools into results.
  • Brian Eason
  • January 24, 2026
AI in Distribution

Applied AI for Distributors 2026 Puts Focus on Execution as AI Reshapes Wholesale Distribution

The first 75 registrants will receive access to a complimentary pre-conference strategy briefing led by Distribution Strategy Group’s research team.
  • Distribution Strategy Group
  • January 20, 2026
AI in Distribution

The 25-Year Veteran Who Won’t Use AI Isn’t Wrong

AI has all the information. Your veterans have all the context.
  • Brian Hopkins
  • January 20, 2026
AI in Distribution

AI and Employees: Empowering the Human in the Loop

AI can eliminate employees’ tedious tasks, allowing more time for important work. AI should be a boon to employees, not a threat.
  • Keith Fatula
  • January 16, 2026
AI in Distribution

The Biggest AI Mistake in Distribution: Using It to Do the Same Work—Faster

AI isn’t a productivity tool. It’s a platform shift.
  • Brian Hopkins
  • January 13, 2026
AI in Distribution

Google’s Agentic AI Rollout Signals a Shift That Wholesale Distributors Can’t Ignore

Google’s message is clear: AI is no longer confined to search boxes and chat interfaces. It is moving directly into commerce.
  • Distribution Strategy Group
  • January 13, 2026
AI in Distribution

High Tech, High Touch: Why Humans Still Matter in the Age of AI

AI will allow distributors to make it easier for customers to buy and use the time saved to strengthen relationships.
  • Mike Doyle
  • January 6, 2026
AI in Distribution

Public Distributors Step Up AI Hiring as Technology Moves into Core Operations

AI hiring is no longer confined to innovation labs at wholesale distributors.
  • Distribution Strategy Group
  • January 6, 2026
AI in Distribution

State AI Rules Are Coming Fast. Here’s What Wholesale Distributors Need to Watch

All 50 states, Puerto Rico, the Virgin Islands and Washington, D.C. have introduced AI legislation.
  • Distribution Strategy Group
  • December 31, 2025
AI in Distribution

Congress Debates Federal AI Framework as Distributors Face Regulatory Patchwork

With no federal statute enacted, states have moved aggressively.
  • Mark Brohan
  • December 26, 2025
AI in Distribution

4 Hard Truths About AI Strategy That Wholesale Distributors Must Face 

There are two types of leaders: the “Quarterly Distributor” and the “5-Year Distributor.” 
  • Brian Hopkins
  • December 24, 2025

Recent Reports

State of eCommerce

Navigating Distribution’s New Landscape in 2025

Strategic Approaches for Sustainable Growth

Best Practices to Compete in a Changing Market

AI in Distribution

US Foods Expands AI Ordering and Reshapes Sales Model in Digital Push

The AI ordering tool is one piece of broader technology and productivity push.
  • Distribution Strategy Group
  • February 12, 2026
AI in Distribution

AI Search Rewrites Distributor Discovery as Google Turns Buying into an Agent Experience

For distributors, this signals a future where orders may be initiated and completed by AI systems rather than by buyers manually browsing ecommerce sites.
  • Distribution Strategy Group
  • February 11, 2026
AI in Distribution

Late to AI is Still Better Than Not Starting

It’s not too late, but if you wait the AI gap gets wider.
  • Brian Hopkins
  • February 8, 2026
AI in Distribution

Google’s AI Commerce Push Signals a New Gatekeeper for Distributors: The Algorithmic Buyer

Distributors that historically optimized digital content for human browsing may need to rethink their data architecture for machine consumption.
  • Distribution Strategy Group
  • February 6, 2026
AI in Distribution

Distributors Reach an AI Inflection Point

Among distribution companies scaling AI projects, 55% are led by executives and only 15% by IT teams.
  • Don Davis
  • February 1, 2026
cyber threat
AI in Distribution

Securing the Intelligent Warehouse: A Wholesale Distributor’s Guide to AI Cybersecurity

As wholesale distributors embrace AI-powered operations, new security threats demand new defenses.
  • Brian Hopkins
  • February 1, 2026
AI in Distribution

Sysco Uses AI, Digital Sales Tools to Boost Case Volumes as Restaurant Traffic Slows

Sysco is expanding the platform with new functionality called “Swap and Save.
  • Distribution Strategy Group
  • January 28, 2026
AI in Distribution

“Higher-Value Work” Isn’t a Slogan—It’s a Job Description

Distributors need people who understand the problem and can build targeted AI solutions.
  • Brian Hopkins
  • January 27, 2026
AI in Distribution

The AI Attrition Myth

Why “gentle transitions” become risky in the age of AI.
  • Ian Heller
  • January 26, 2026
AI in Distribution

The Human Edge in an AI-Driven Distribution World

Why trust and a weekly cadence turn tools into results.
  • Brian Eason
  • January 24, 2026
AI in Distribution

Applied AI for Distributors 2026 Puts Focus on Execution as AI Reshapes Wholesale Distribution

The first 75 registrants will receive access to a complimentary pre-conference strategy briefing led by Distribution Strategy Group’s research team.
  • Distribution Strategy Group
  • January 20, 2026
AI in Distribution

The 25-Year Veteran Who Won’t Use AI Isn’t Wrong

AI has all the information. Your veterans have all the context.
  • Brian Hopkins
  • January 20, 2026
AI in Distribution

AI and Employees: Empowering the Human in the Loop

AI can eliminate employees’ tedious tasks, allowing more time for important work. AI should be a boon to employees, not a threat.
  • Keith Fatula
  • January 16, 2026
AI in Distribution

The Biggest AI Mistake in Distribution: Using It to Do the Same Work—Faster

AI isn’t a productivity tool. It’s a platform shift.
  • Brian Hopkins
  • January 13, 2026
AI in Distribution

Google’s Agentic AI Rollout Signals a Shift That Wholesale Distributors Can’t Ignore

Google’s message is clear: AI is no longer confined to search boxes and chat interfaces. It is moving directly into commerce.
  • Distribution Strategy Group
  • January 13, 2026
AI in Distribution

High Tech, High Touch: Why Humans Still Matter in the Age of AI

AI will allow distributors to make it easier for customers to buy and use the time saved to strengthen relationships.
  • Mike Doyle
  • January 6, 2026
AI in Distribution

Public Distributors Step Up AI Hiring as Technology Moves into Core Operations

AI hiring is no longer confined to innovation labs at wholesale distributors.
  • Distribution Strategy Group
  • January 6, 2026
AI in Distribution

State AI Rules Are Coming Fast. Here’s What Wholesale Distributors Need to Watch

All 50 states, Puerto Rico, the Virgin Islands and Washington, D.C. have introduced AI legislation.
  • Distribution Strategy Group
  • December 31, 2025
AI in Distribution

Congress Debates Federal AI Framework as Distributors Face Regulatory Patchwork

With no federal statute enacted, states have moved aggressively.
  • Mark Brohan
  • December 26, 2025
AI in Distribution

4 Hard Truths About AI Strategy That Wholesale Distributors Must Face 

There are two types of leaders: the “Quarterly Distributor” and the “5-Year Distributor.” 
  • Brian Hopkins
  • December 24, 2025
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