Skip to content

Software That Drives Results for Distributors

  • Software
  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
Menu
  • Software
  • Articles
    • AI in Distribution
    • Digital Strategy
    • B2B eCommerce
    • Distribution Marketing
    • Distribution Sales Strategy
    • Distribution Technology
    • Distribution Industry News
    • Technology News
  • News
  • Programs
    • Upcoming Programs
    • On-Demand Programs
    • Wholesale Change Show
    • On-Demand Wholesale Change Shows
    • The Discerning Distributor
    • Calendar
  • Reports
  • Speaking
Join Our List
  • Home
  • Blog
  • Digital Strategy
  • Page 10

Digital Strategy

2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand

Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of
  • Jonathan Bein
  • May 27, 2015
2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

The State of Distributor E-Commerce 2015: Survey Results

February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several
  • Jonathan Bein
  • May 21, 2015
Google's "Phantom" Algorithm Impacts Websites Light On Content
Digital Strategy

Google’s “Phantom” Algorithm Impacts Websites Light On Content

Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or
  • Dean Mueller
  • May 18, 2015
What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability
Digital Strategy

What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability

Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of
  • Dean Mueller
  • May 15, 2015
One Thing Every B-to-B Distributor Website Should Do ASAP
Digital Strategy

One Thing Every B-to-B Distributor Website Should Do ASAP

It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in
  • Dean Mueller
  • April 23, 2015
2015 state of ecommerce in distribution
Digital Strategy

Distributors Have High Expectations for E-Commerce in 2015

This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 14, 2015
6 reasons why customers leave your ecommerce site
Digital Strategy

Six Reasons Your Customers Leave Your E-Commerce Site

Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking,
  • Jonathan Bein
  • April 1, 2015
2014 survey results
Digital Strategy

Distributor Marketing Survey 2014: Survey Results

Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
  • Jonathan Bein
  • October 31, 2014
2014 state of distirbutor marketing featured image
Digital Strategy

2014 State of Distributor Marketing: A Shift to Digital

The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
  • Jonathan Bein
  • September 19, 2014
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014
2014 state of e-commerce in distribution
Digital Strategy

2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 10, 2014
customers WANT to hear from you
Digital Strategy

Your Customers WANT To Hear From You

Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
  • Debbie Paul
  • April 7, 2013
2013 state of e-commerce in distribution
Digital Strategy

2013 State of Distributor E-Commerce

E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
  • Jonathan Bein
  • February 3, 2013
3 Marketing Moves Distributors Should Make
Digital Strategy

3 Marketing Moves Distributors Should Make

The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
  • Jonathan Bein
  • November 26, 2012
2012 state of distributor merchandising
Digital Strategy

2012 State of Distributor Merchandising

Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
  • Jonathan Bein
  • October 25, 2012
Segmentation for Sales and Marketing Quick Hits
Digital Strategy

Segmentation for Sales and Marketing Quick Hits

When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
  • Jonathan Bein
  • May 14, 2012
Improve Customer Lifecycle Management with Simple Analytics
Digital Strategy

Improve Customer Lifecycle Management with Simple Analytics

One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
  • Jonathan Bein
  • April 5, 2012
Good Product Data: The Oxygen for Catalogs and E-Commerce
Digital Strategy

Good Product Data: The Oxygen for Catalogs and E-Commerce

Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
  • Jonathan Bein
  • January 10, 2012
Web and Catalog: Fast Friends
Digital Strategy

Web and Catalog: Fast Friends

Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
  • Jonathan Bein
  • December 10, 2011
Print Catalogs: Why They Are Alive and Well
Digital Strategy

Print Catalogs: Why They Are Alive and Well

Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
  • Jonathan Bein
  • November 11, 2011

Upcoming Programs

  • Upcoming Program

Tools to Help Distributors Maximize Sales Productivity

Join us on July 9, 9 PT/12 ET, as we discuss sales team efficiency, prioritize customer interactions, and drive more revenue with fewer resources.
Register Now
  • Upcoming Program

Using Technology to Drive Profits and Productivity

Join us on July 16, 9 PT/12 ET, as we discuss how to turn technology strategies into tangible outcomes.
Register Now
  • Upcoming Program

How Distributors are Solving Supply Chain Challenges

Join us on July 23, 9 PT/12 ET, as we discuss how companies are building more resilient, agile supply chains.
Register Now
  • Upcoming Program

State of Distributor Sales

Join us on July 30, 2025 at 9PT/12ET as we delve into the state of distributor sales to enhance your customer experience.
Register Now
2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand

Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of
  • Jonathan Bein
  • May 27, 2015
2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

The State of Distributor E-Commerce 2015: Survey Results

February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several
  • Jonathan Bein
  • May 21, 2015
Google's "Phantom" Algorithm Impacts Websites Light On Content
Digital Strategy

Google’s “Phantom” Algorithm Impacts Websites Light On Content

Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or
  • Dean Mueller
  • May 18, 2015
What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability
Digital Strategy

What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability

Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of
  • Dean Mueller
  • May 15, 2015
One Thing Every B-to-B Distributor Website Should Do ASAP
Digital Strategy

One Thing Every B-to-B Distributor Website Should Do ASAP

It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in
  • Dean Mueller
  • April 23, 2015
2015 state of ecommerce in distribution
Digital Strategy

Distributors Have High Expectations for E-Commerce in 2015

This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 14, 2015
6 reasons why customers leave your ecommerce site
Digital Strategy

Six Reasons Your Customers Leave Your E-Commerce Site

Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking,
  • Jonathan Bein
  • April 1, 2015
2014 survey results
Digital Strategy

Distributor Marketing Survey 2014: Survey Results

Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
  • Jonathan Bein
  • October 31, 2014
2014 state of distirbutor marketing featured image
Digital Strategy

2014 State of Distributor Marketing: A Shift to Digital

The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
  • Jonathan Bein
  • September 19, 2014
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014
2014 state of e-commerce in distribution
Digital Strategy

2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 10, 2014
customers WANT to hear from you
Digital Strategy

Your Customers WANT To Hear From You

Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
  • Debbie Paul
  • April 7, 2013
2013 state of e-commerce in distribution
Digital Strategy

2013 State of Distributor E-Commerce

E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
  • Jonathan Bein
  • February 3, 2013
3 Marketing Moves Distributors Should Make
Digital Strategy

3 Marketing Moves Distributors Should Make

The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
  • Jonathan Bein
  • November 26, 2012
2012 state of distributor merchandising
Digital Strategy

2012 State of Distributor Merchandising

Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
  • Jonathan Bein
  • October 25, 2012
Segmentation for Sales and Marketing Quick Hits
Digital Strategy

Segmentation for Sales and Marketing Quick Hits

When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
  • Jonathan Bein
  • May 14, 2012
Improve Customer Lifecycle Management with Simple Analytics
Digital Strategy

Improve Customer Lifecycle Management with Simple Analytics

One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
  • Jonathan Bein
  • April 5, 2012
Good Product Data: The Oxygen for Catalogs and E-Commerce
Digital Strategy

Good Product Data: The Oxygen for Catalogs and E-Commerce

Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
  • Jonathan Bein
  • January 10, 2012
Web and Catalog: Fast Friends
Digital Strategy

Web and Catalog: Fast Friends

Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
  • Jonathan Bein
  • December 10, 2011
Print Catalogs: Why They Are Alive and Well
Digital Strategy

Print Catalogs: Why They Are Alive and Well

Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
  • Jonathan Bein
  • November 11, 2011

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand

Because of reduced barrier to entry, distributors of all sizes have now launched or are launching an e-commerce capability. However, a significant percentage of
  • Jonathan Bein
  • May 27, 2015
2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
Digital Strategy

The State of Distributor E-Commerce 2015: Survey Results

February 2015, State of Distributor E-Commerce survey of more than 400 distributors conducted with Modern Distribution Management. Ongoing Shopping and Buying survey of several
  • Jonathan Bein
  • May 21, 2015
Google's "Phantom" Algorithm Impacts Websites Light On Content
Digital Strategy

Google’s “Phantom” Algorithm Impacts Websites Light On Content

Last month, we saw Google roll out their well-publicized update that rewarded mobile-friendly websites. That was great news for distributors that had responsive (or
  • Dean Mueller
  • May 18, 2015
What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability
Digital Strategy

What The Avengers: Age of Ultron Taught Me About Improving Distributor Profitability

Distributors tend to be experts in products and the market niches they serve. We often see distributors being very good at several aspects of
  • Dean Mueller
  • May 15, 2015
One Thing Every B-to-B Distributor Website Should Do ASAP
Digital Strategy

One Thing Every B-to-B Distributor Website Should Do ASAP

It’s no secret that mobile-friendly sites are important today and will be even more important in the future. Many distributors’ website visitors are in
  • Dean Mueller
  • April 23, 2015
2015 state of ecommerce in distribution
Digital Strategy

Distributors Have High Expectations for E-Commerce in 2015

This article examines the results of the 2015 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 14, 2015
6 reasons why customers leave your ecommerce site
Digital Strategy

Six Reasons Your Customers Leave Your E-Commerce Site

Increasingly, we hear distributors say that their e-commerce site is not getting the revenue traction they expected. The distributor went into the initiative thinking,
  • Jonathan Bein
  • April 1, 2015
2014 survey results
Digital Strategy

Distributor Marketing Survey 2014: Survey Results

Distribution Strategy Group conducted an electronic survey of 305 participants to better understand trends in distribution marketing. This survey was conducted with Modern Distribution
  • Jonathan Bein
  • October 31, 2014
2014 state of distirbutor marketing featured image
Digital Strategy

2014 State of Distributor Marketing: A Shift to Digital

The 2014 distributor marketing survey covered several areas of marketing, including planning, objectives, vehicles, channels and organization. Companies are using more digital marketing than
  • Jonathan Bein
  • September 19, 2014
E-Commerce: The Multichannel Factor
B2B eCommerce

E-Commerce: The Multichannel Factor

E-commerce demand generation is in transition. According to results from the third annual MDM Distribution E-Commerce Survey, while most distributors are increasing e-commerce revenue
  • Jonathan Bein
  • May 19, 2014
2014 state of e-commerce in distribution
Digital Strategy

2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2
  • Jonathan Bein
  • April 10, 2014
customers WANT to hear from you
Digital Strategy

Your Customers WANT To Hear From You

Customers have indicated a preference to receive communications in both digital and print formats. It’s not a surprise that they still want to receive
  • Debbie Paul
  • April 7, 2013
2013 state of e-commerce in distribution
Digital Strategy

2013 State of Distributor E-Commerce

E-commerce revenue as a portion of total revenue has grown significantly in the past year through the growth of existing e-commerce sites, as well
  • Jonathan Bein
  • February 3, 2013
3 Marketing Moves Distributors Should Make
Digital Strategy

3 Marketing Moves Distributors Should Make

The vast majority of distributors who are still in business today have good direct salespeople without whom they would not be in business. Yet
  • Jonathan Bein
  • November 26, 2012
2012 state of distributor merchandising
Digital Strategy

2012 State of Distributor Merchandising

Although e-commerce initiatives are front and center for many distributors today, in-store revenue remains essential. Yet most distributors with walk-in trade place limited emphasis
  • Jonathan Bein
  • October 25, 2012
Segmentation for Sales and Marketing Quick Hits
Digital Strategy

Segmentation for Sales and Marketing Quick Hits

When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
  • Jonathan Bein
  • May 14, 2012
Improve Customer Lifecycle Management with Simple Analytics
Digital Strategy

Improve Customer Lifecycle Management with Simple Analytics

One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
  • Jonathan Bein
  • April 5, 2012
Good Product Data: The Oxygen for Catalogs and E-Commerce
Digital Strategy

Good Product Data: The Oxygen for Catalogs and E-Commerce

Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
  • Jonathan Bein
  • January 10, 2012
Web and Catalog: Fast Friends
Digital Strategy

Web and Catalog: Fast Friends

Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
  • Jonathan Bein
  • December 10, 2011
Print Catalogs: Why They Are Alive and Well
Digital Strategy

Print Catalogs: Why They Are Alive and Well

Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
  • Jonathan Bein
  • November 11, 2011
>
Facebook-f Linkedin-in Twitter

Useful Links

  • About
  • Sponsorships
  • Consulting
  • Contact
  • About
  • Sponsorships
  • Consulting
  • Contact

Policies & Terms

  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy
  • Terms
  • Distribution Strategy Group Privacy Policy
  • Cookie Policy

Get In Touch

  • 303-898-8636
  • contact@distributionstrategy.com
  • Boulder, CO 80304 (MST/MDT)

© 2025 Distribution Strategy Group