Digital Strategy
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The Need for Sales + Marketing Collaboration in an Increasingly Digital World
How marketing can shift from traditional marketing to a revenue engine.
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How to Build a Business Case for Your B2B Marketplace
Convince decision-makers the ends (a marketplace) justify the means.
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AI Isn’t Coming to Take Your Sales Reps’ Jobs — It’s Coming to Help Them
Like ERP and ecommerce, AI’s main function is to make things easier for users.
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How to Ensure B2B Marketplaces Drive Results for Your Distribution Business
Marketplaces require a carefully crafted strategy and the right tools.
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Is Your Data Ready for the AI Pricing and Selling Revolution?
An AI revolution in distribution will be powered by data.
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AI’s Implications for Distributors’ Sales and Marketing Strategies
Distributors are dipping their toes in the water with AI in sales and marketing.
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Will AI Make Change Management Easier – or More Difficult?
One of the most significant risks in any rollout is user adoption.
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How AI Can Be Used Today in Distribution Sales
How are distributors using AI to increase sales today?
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A Phased Approach to De-Risk Your Digital Transformation
For digital transformations to work, prioritize learning and model validation.
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The Natural Starting Point for AI Implementation in B2B
The best time to start AI is after you have a foundation for digital transformation.