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Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
hand touching icons of digital people
Digital Strategy

Webinar: The Future of e-Business in B2B

In this webinar you’ll learn how to build the right customer experience to compete effectively in the future.
  • Dean Mueller
  • November 4, 2021
person at laptop with digital representation of the cloud
Digital Strategy

Getting the Most from Cloud ERP

Our guest, Barb Zimmerman, Managing Director at ITDirections, joins us for a presentation about cloud ERP. Barb shares her expertise on how distributors can
  • Barb Zimmerman
  • October 27, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Digital Strategy

Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Here’s why an increasing number of manufacturers are going direct to the end customer.
  • Ian Heller
  • October 5, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
shopping cart represented digitally with an arrow pointing down into the basket
Digital Strategy

Webinar: Is Your Product Data Making You Money or Costing You Sales?

Join us for a fireside chat with Dawn Zassick, VP Customer Solutions at Magnitude Agility, for insider tips on using your product data to
  • Ian Heller
  • September 8, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021

Upcoming Programs

  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
hand touching icons of digital people
Digital Strategy

Webinar: The Future of e-Business in B2B

In this webinar you’ll learn how to build the right customer experience to compete effectively in the future.
  • Dean Mueller
  • November 4, 2021
person at laptop with digital representation of the cloud
Digital Strategy

Getting the Most from Cloud ERP

Our guest, Barb Zimmerman, Managing Director at ITDirections, joins us for a presentation about cloud ERP. Barb shares her expertise on how distributors can
  • Barb Zimmerman
  • October 27, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Digital Strategy

Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Here’s why an increasing number of manufacturers are going direct to the end customer.
  • Ian Heller
  • October 5, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
shopping cart represented digitally with an arrow pointing down into the basket
Digital Strategy

Webinar: Is Your Product Data Making You Money or Costing You Sales?

Join us for a fireside chat with Dawn Zassick, VP Customer Solutions at Magnitude Agility, for insider tips on using your product data to
  • Ian Heller
  • September 8, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now
Digital Strategy

Why Distributors Need to Stop Making These 5 Marketing Mistakes Right Now 

Jonathan Bein and Ian Heller discuss five distributor marketing mistakes and how to avoid common pitfalls.
  • Jonathan Bein
  • February 16, 2022
Path Amid the Chaos
Digital Strategy

Global Industrial’s ‘Path Amid the Chaos’: A Conversation with Barry Litwin, CEO 

Barry Litwin of Global Industrial speaks about how they’ve built a foundation for effective customer experiences and have leveraged ecommerce to power Global Industrial’s
  • Ian Heller
  • February 15, 2022
sign that says: Yes we're open
Digital Strategy

How Distributors Can Keep the Branch Alive in a Digital World 

Mark Dancer shares how distributors can reimagine physical stores so that they remain relevant long into the future.
  • Jonathan Bein
  • February 2, 2022
B2B eCommerce

Better Customer Experience? Distributors Lean Into eCommerce in 2022

Last year, we saw a sharp increase in the adoption of ecommerce due to the COVID-19 pandemic. eCommerce includes transactions through website, mobile and
  • Dean Mueller
  • February 1, 2022
The 4 Symptoms of Bad CRM
Digital Strategy

The 4 Symptoms of Bad CRM

Here are four symptoms you may be using a “bad” CRM – one that doesn’t help the sales team do their jobs.
  • Benj Cohen
  • January 12, 2022
hand interacting with digital interface
Digital Strategy

ADI’s Digital Transformation Goes Beyond the Technology

For ADI, it’s about how that technology can enable the distributor’s team to do their jobs more efficiently and effectively.
  • Jonathan Bein
  • January 5, 2022
From Master Distributors to Marketplaces Part 2
B2B eCommerce

From Master Distributors to Marketplaces Part 2: Berkshire eSupply is an “Upside Down” Marketplace

Berkshire eSupply benefits by making its products available on hundreds (and potentially thousands) of websites operated by small and midsize industrial distributors. It’s a great plan,
  • Ian Heller
  • December 10, 2021
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
Product Data is Critical if You Want to Compete in the Next 3-5 Years Online
Digital Strategy

Product Data is Critical if You Want to Compete in the Next 3-5 Years Online

Keeping the customer at the center is key to providing the product data a customer needs to find a product, then transact.
  • Dean Mueller
  • December 2, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
hand touching icons of digital people
Digital Strategy

Webinar: The Future of e-Business in B2B

In this webinar you’ll learn how to build the right customer experience to compete effectively in the future.
  • Dean Mueller
  • November 4, 2021
person at laptop with digital representation of the cloud
Digital Strategy

Getting the Most from Cloud ERP

Our guest, Barb Zimmerman, Managing Director at ITDirections, joins us for a presentation about cloud ERP. Barb shares her expertise on how distributors can
  • Barb Zimmerman
  • October 27, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Manufacturers’ Top 3 Concerns About Traditional Distribution Channels
Digital Strategy

Manufacturers’ Top 3 Concerns About Traditional Distribution Channels

Here’s why an increasing number of manufacturers are going direct to the end customer.
  • Ian Heller
  • October 5, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
shopping cart represented digitally with an arrow pointing down into the basket
Digital Strategy

Webinar: Is Your Product Data Making You Money or Costing You Sales?

Join us for a fireside chat with Dawn Zassick, VP Customer Solutions at Magnitude Agility, for insider tips on using your product data to
  • Ian Heller
  • September 8, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
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