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Digital Strategy

When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
8 Reasons Distributors Fail at Digital
Digital Strategy

8 Reasons Distributors Fail at Digital

No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and
  • Ian Heller
  • December 28, 2020
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
How Fastenal is Outperforming the Market in 2020
Digital Strategy

How Fastenal is Outperforming the Market in 2020

Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture,
  • Jonathan Bein
  • November 23, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Local SEO for B2B: How Distributors Can Optimize for Local Search
Digital Strategy

Local SEO for B2B: How Distributors Can Optimize for Local Search

If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
  • Dean Mueller
  • October 16, 2020
Blockchain in Supply Chain Management: Why You Should Care
Digital Strategy

Blockchain in Supply Chain Management: Why You Should Care

This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • September 23, 2020
Reducing Product Returns: Treat the Cause, Not the Symptom
Digital Strategy

Reducing Product Returns: Treat the Cause, Not the Symptom

Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
  • Ian Heller
  • September 11, 2020
How to Evaluate User Experience on Your Website
Digital Strategy

How to Evaluate User Experience on Your Website

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
  • Dean Mueller
  • September 3, 2020
Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Digital Strategy

Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution

Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
  • Ian Heller
  • August 10, 2020

Upcoming Programs

  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 19, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
8 Reasons Distributors Fail at Digital
Digital Strategy

8 Reasons Distributors Fail at Digital

No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and
  • Ian Heller
  • December 28, 2020
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
How Fastenal is Outperforming the Market in 2020
Digital Strategy

How Fastenal is Outperforming the Market in 2020

Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture,
  • Jonathan Bein
  • November 23, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Local SEO for B2B: How Distributors Can Optimize for Local Search
Digital Strategy

Local SEO for B2B: How Distributors Can Optimize for Local Search

If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
  • Dean Mueller
  • October 16, 2020
Blockchain in Supply Chain Management: Why You Should Care
Digital Strategy

Blockchain in Supply Chain Management: Why You Should Care

This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • September 23, 2020
Reducing Product Returns: Treat the Cause, Not the Symptom
Digital Strategy

Reducing Product Returns: Treat the Cause, Not the Symptom

Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
  • Ian Heller
  • September 11, 2020
How to Evaluate User Experience on Your Website
Digital Strategy

How to Evaluate User Experience on Your Website

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
  • Dean Mueller
  • September 3, 2020
Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Digital Strategy

Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution

Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
  • Ian Heller
  • August 10, 2020

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

When It Comes to Product Recommendations, B2B vs. B2C Matters
B2B eCommerce

When It Comes to Product Recommendations, B2B vs. B2C Matters

Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
  • Benj Cohen
  • February 11, 2021
2021 State of eCommerce in Distribution
B2B eCommerce

2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity

The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
  • Dean Mueller
  • January 26, 2021
Shopping cart full of boxes with boxes overflowing onto the floor
B2B eCommerce

Webinar: 2021 State of eCommerce in Distribution: Part 1

In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
  • Dean Mueller
  • January 26, 2021
8 Reasons Distributors Fail at Digital
Digital Strategy

8 Reasons Distributors Fail at Digital

No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and
  • Ian Heller
  • December 28, 2020
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
High-Tech AND High-Touch: How Distributors Can Win in a B2C World
Digital Strategy

High-Tech AND High-Touch: How Distributors Can Win in a B2C World

If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
  • Ian Heller
  • December 2, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
How Fastenal is Outperforming the Market in 2020
Digital Strategy

How Fastenal is Outperforming the Market in 2020

Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture,
  • Jonathan Bein
  • November 23, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
Pull Your eCommerce System Back from the Jaws of Defeat
B2B eCommerce

Pull Your eCommerce System Back from the Jaws of Defeat

The increase in digital buying behavior is here to stay, pandemic or no – especially as the number of millennial decision-makers rises. If your
  • Dean Mueller
  • October 28, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
When Your Sales Team Sabotages Your eCommerce Initiative
B2B eCommerce

When Your Sales Team Sabotages Your eCommerce Initiative

When salespeople are slow to embrace ecommerce, they miss opportunities that not only hurt the company, but the customers they are trying to help.
  • Dean Mueller
  • October 19, 2020
Local SEO for B2B: How Distributors Can Optimize for Local Search
Digital Strategy

Local SEO for B2B: How Distributors Can Optimize for Local Search

If you are a distributor on a quest to get on page one of Google, don’t neglect the importance of being found locally. Here’s
  • Dean Mueller
  • October 16, 2020
Blockchain in Supply Chain Management: Why You Should Care
Digital Strategy

Blockchain in Supply Chain Management: Why You Should Care

This post summarizes some of the key findings in the second report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • September 23, 2020
Reducing Product Returns: Treat the Cause, Not the Symptom
Digital Strategy

Reducing Product Returns: Treat the Cause, Not the Symptom

Returned goods can hurt productivity, reduce profitability, and damage customer and supplier relationships. No wonder most distributors focus on reducing them – but they
  • Ian Heller
  • September 11, 2020
How to Evaluate User Experience on Your Website
Digital Strategy

How to Evaluate User Experience on Your Website

How can you tell whether your website is working for your customers? Start with the why, and implement ongoing evaluation of how successful your
  • Dean Mueller
  • September 3, 2020
Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution
Digital Strategy

Real Advice About AI in Distribution: Get Ready for the Next Tech Revolution

Artificial Intelligence (AI) is not just “advanced technology” – it’s a learning technology that improves on its own without human intervention. AI relies on
  • Ian Heller
  • August 10, 2020
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