A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
Distribution Marketing
Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
We’ve seen a strong correlation between companies that are high-performance marketers and those who target their marketing efforts to roles or personas within their
An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
Adjusting their marketing strategy and tactics in response to a generational shift in which millennials are already the largest age segment in the workforce
To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
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A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
We’ve seen a strong correlation between companies that are high-performance marketers and those who target their marketing efforts to roles or personas within their
An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
Adjusting their marketing strategy and tactics in response to a generational shift in which millennials are already the largest age segment in the workforce
To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they
Recent Reports
A value proposition tells customers who the company is and why they should do business with them. It is built on what a company
Given the presence of global players and digital disrupters with extensive multichannel reach and marketing capabilities, mid-market distributors have to think differently.
Customers and prospects may learn about, shop for and buy products from your company in a variety of ways—online searches, website visits, interaction with
Search engine optimization (SEO), as technical as it sounds, is critical for a distributor to be found online. In fact, a search engine like
We’ve seen a strong correlation between companies that are high-performance marketers and those who target their marketing efforts to roles or personas within their
An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the
The truth is: The “next” generation is here now. The oldest Millennials are 36; many are moving into or are already in decision-making positions.
Adjusting their marketing strategy and tactics in response to a generational shift in which millennials are already the largest age segment in the workforce
To set themselves apart, distributors need a strong value proposition. It’s not just about pretty words on a website. A strong value proposition can
Traditionally focused on field sales, distributors have not historically been strong in marketing capabilities. But as customer demographics change, how distributors market has become
Each distributor must strike the right balance to meet their customers’ needs. The risk is too great to get the resource allocation between field
If when you see the phrase “value proposition” you think: “Yes, we have one already. We provide great customer service. We’ve been in business
Ecommerce is table stakes for distributors in 2018, but it shouldn’t be surprising that B2B buyers want more than the capability to place an
Print is not as universal as it once was (though it’s still very relevant for some customers), and even in-person sales rep visits, long
Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Young on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance
With all of these websites, how can your site stand out from the competition? Why would someone choose to click on a link to
Most distribution companies take a similar approach to touting their position in the supply chain, with 80 to 90 percent of distributors believing their
While distributors are growing their use of digital vehicles, it may not be quickly enough. Many still rely on trade shows, print flyers and
This article examines how distributors across sectors approach marketing, what they consider the most effective channels to be and the frequency with which they