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Distribution Technology

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020

Upcoming Programs

  • Upcoming Program

How Distributors are Driving Employee Engagement

Join us on Sept 10, 9 PT/12 ET, as we explore how top-performing distributors are building engagement that fuels performance and loyalty.
Register Now
  • Upcoming Program

Economic Update: Forecasts and M&A Trends Shaping Distribution

Join us on Sept 11, 2025 at 9PT/12ET as we navigate both economic forecasts and M&A trends with Economist Alex Chausovsky.
Register Now
  • Upcoming Program

The Sales Rep’s AI Playbook: What’s Working in Distribution Today

Join us on Sept 17, 2025 at 9PT/12ET as we delve into what real AI adoption looks like in the field today and how
Register Now
Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020

Recent Reports

Transforming Wholesale Distribution with AI

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers
Digital Strategy

Distributors Must Go Beyond ‘Price and Availability’ to Remain Relevant to Manufacturers

Having robust digital capabilities is no longer optional for distributors who want to retain channel share.
  • Dean Mueller
  • December 7, 2021
warehouse-master-distributors-and-marketplaces
Digital Strategy

From Master Distributors to Marketplaces: Part 1 – How Endless Assortment Moved from Behind the Scenes to in Front of the Customer

Marketplaces represent an existential challenge for master distributors.
  • Ian Heller
  • November 30, 2021
5 Ways to Build Resiliency for Any Disruption
Digital Strategy

5 Ways to Build Resiliency for Any Disruption

Whatever your company’s size, it is necessary to prepare for operational obstacles that may come your way. Here are five strategies to build resiliency
  • Benj Cohen
  • November 17, 2021
Benco Dental
Digital Strategy

Benco Dental on Its Transformation into an “IT/Data Business That Also Sells Dental Products”

With his team, managing director Chuck Cohen has put his money where his mouth is by changing every foundational IT system at Benco Dental,
  • Jonathan Bein
  • November 9, 2021
Technology is Advancing Faster than Ever
Digital Strategy

Technology is Advancing Faster than Ever – Are You Keeping up?

We recommend distributors focus on getting their core technology stacks right so they provide solid foundations for adding on enhanced and emerging components.
  • Ian Heller
  • November 9, 2021
5 Ways Cloud ERP Returns Your Investment
Digital Strategy

5 Ways Cloud ERP Returns Your Investment – and Then Some

We expect that cloud-based ERP will be nearly universally adopted within the next decade.
  • Barb Zimmerman
  • October 20, 2021
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
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