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Distribution Technology

Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020

Upcoming Programs

  • Upcoming Program

Tools to Help Distributors Maximize Sales Productivity

Join us on July 9, 9 PT/12 ET, as we discuss sales team efficiency, prioritize customer interactions, and drive more revenue with fewer resources.
Register Now
  • Upcoming Program

Using Technology to Drive Profits and Productivity

Join us on July 16, 9 PT/12 ET, as we discuss how to turn technology strategies into tangible outcomes.
Register Now
Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020

Recent Reports

State of CRM and Sales Analytics in Distribution

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

Shake Up Sales Models and See Results
Digital Strategy

Shake Up Sales Models and See Results

An early jump into next-generation capabilities could help distributors grow at twice the rate of the economy. 
  • Benj Cohen
  • September 23, 2021
business people standing around talking with the Varis logo
Distribution Industry Analysis

Office Depot Hires the Amazon Business Team to Build a Rival Marketplace

As many distributors wonder how to respond to the breathtaking growth of Amazon Business, Office Depot has gone on to create what looks like
  • Ian Heller
  • September 14, 2021
Marketplace
Digital Strategy

The Risk That Marketplaces Pose to Your Distribution Business

Platforms are indeed “eating the world.” Most distributors can still choose whether they will do the eating or be the meal.  This post presents
  • Ian Heller
  • August 23, 2021
Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines
Digital Strategy

New Study: Distributors’ Customers Prefer Manufacturers’ Websites and Search Engines

Distributors continue to fall behind in building websites that meet their customers’ needs better than other choices, such as search engines and manufacturers’ digital
  • Ian Heller
  • July 27, 2021
When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps
Digital Strategy

When It Comes to Tech, You Only Get One Chance for a Great First Impression with Sales Reps

Distributors must implement a state-of-the-art tech stack to preserve market share, according to Ian Heller in the NAW research report, “Strategic Change During Disruption:
  • Mark Heneine
  • July 6, 2021
Distributors Need New Sales Toolkits Post-Pandemic
Digital Strategy

Distributors Need New Sales Toolkits Post-Pandemic

COVID-19 vaccines are rolling out across the nation, and it feels like we are “returning to normal.”    But some of the changes brought on by the
  • Benj Cohen
  • June 18, 2021
2021 State of Technology in Distribution: Automating the Customer Journey
Digital Strategy

2021 State of Technology in Distribution: Automating the Customer Journey

Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
  • Robert Kelley
  • June 11, 2021
It’s Not Your Grandfather’s Industry Anymore
Digital Strategy

It’s Not Your Grandfather’s Industry Anymore

This post previews some of the key findings in the first report based on our research for the National Association of Wholesaler-Distributors into how
  • Ian Heller
  • June 4, 2021
How Satisfied Are Distributors with Their Core Technology Stack
Digital Strategy

How Satisfied Are Distributors with Their Core Technology Stack?

In our recent State of Technology in Distribution survey, we evaluated the core technologies, platforms and products used by distributors to manage their business
  • Jonathan Bein
  • May 27, 2021
A growing group of people with one clear leader in front
Distribution Industry Analysis

Distribution, Disrupted: How Associations Can Lead During Uncertain Times

In the wake of COVID-19, there has been plenty of speculation about the role of distribution associations and how they must adapt to disruption,
  • Ian Heller
  • April 2, 2021
Why B2B Marketplaces Are Booming Today
Digital Strategy

Why B2B Marketplaces Are Booming Today

Despite early failure rates, B2B marketplaces mounted a major comeback and are rapidly outgrowing company-specific websites in many industries.
  • Ian Heller
  • March 26, 2021
How Technology Enables Sales Reps (Instead of Replacing Them)
Digital Strategy

How Technology Enables Sales Reps (Instead of Replacing Them)

With the right technology, sales teams can produce better results — for the customers, the sales reps and your bottom line.
  • Benj Cohen
  • March 10, 2021
Office Depot
B2B eCommerce

Office Depot Hires Former Amazon Business GM – and That’s Just the Start

In a series of moves, including bringing on the executive who launched Amazon Business, ODP is joining the marketplace war. With a flurry of
  • Ian Heller
  • March 1, 2021
Digitally Native Vertical Brands: Lessons for B2B Channels
Digital Strategy

Digitally Native Vertical Brands: Lessons for B2B Channels

As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
  • Jonathan Bein
  • December 9, 2020
3 Technologies That Deliver 10X Returns for Distributors
Digital Strategy

3 Technologies That Deliver 10X Returns for Distributors

Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
  • Jonathan Bein
  • December 1, 2020
If Marketplaces are a Must, Should You Build Your Own?
Digital Strategy

If Marketplaces are a Must, Should You Build Your Own?

Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
  • Ian Heller
  • November 25, 2020
AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence
Digital Strategy

AI vs BI in Sales: Why Distributors Should Choose Artificial Intelligence

Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
  • Benj Cohen
  • November 20, 2020
The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors
Digital Strategy

The Difference Between Alibaba and Amazon: How Alibaba’s B2B Platform Works for Distributors

John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
  • Ian Heller
  • November 10, 2020
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
Digital Strategy

2 Trends to Watch in B2B: Item Recognition and Voice Ordering

This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how
  • Jonathan Bein
  • November 2, 2020
How to Fend Off Amazon with AI Strategies of Your Own
B2B eCommerce

How to Fend Off Amazon with AI Strategies of Your Own

Amazon Business is projected to make $52 billion in sales by 2023. For distributors to fend off this AI-powered giant, they’ll need to understand
  • Benj Cohen
  • October 22, 2020
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