Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
2021 State of eCommerce in Distribution, Part 1: A Rapid Rise in Adoption and Maturity
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
Wholesale Change: The Role of Marketing Groups & Co-Ops Amid Disruption, feat. Steve Ruane, IMARK Electrical (January 20, 2021)
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing groups play in helping independent distributors compete in today’s fast-changing market.
Wholesale Change: Home Depot, HD Supply and the Multifamily Market War (January 6, 2021)
We had a lively discussion about trends in the multifamily market, as well as the recent Home Depot-HD Supply acquisition.
How to Build Successful B2B Customer Loyalty Programs
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
8 Reasons Distributors Fail at Digital
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and podcast, we discussed the real reasons distributors’ ecommerce efforts tend to flop.
Wholesale Change: Secure Buy-in to Your Pricing Initiative (December 16, 2020)
Without buy-in from your entire team – including that salesperson that complains the most – a strategic pricing project will, simply put, not yield the results you need it to.
Wholesale Change: How Distributors Can (Finally) Succeed at Cross-Selling
Debbie Paul joined Ian Heller and Jonathan Bein to talk about what’s in distributors’ way, and how emerging technologies are making it easier to grow wallet share with existing customers.
Digitally Native Vertical Brands: Lessons for B2B Channels
As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
Wholesale Change: How Culture Can Be Cultivated on Zoom (with John Tisera, CEO of Johnstone Supply)
John Tisera, president/CEO of Johnstone Supply, joined Ian Heller and Jonathan Bein in this episode to talk about how the distributor has built and cultivated its culture through Zoom, including adapting their onboarding process and holding a quarterly Coffee with CEO where he personally meets all new associates.