You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products from you but not accessories to those, and buy infrequently.
If Marketplaces are a Must, Should You Build Your Own?
Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they should build their own marketplaces.
How Fastenal is Outperforming the Market in 2020
Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture, hitting their top line goals.
Wholesale Change: Leverage Customer Loyalty Programs for Long-Term Growth (November 18, 2020)
Learn why loyalty is a powerful emotion and how to leverage it in B2B, best practices in designing loyalty and incentive programs, and how to manage program success.
Wholesale Change: Why a Great Shopping Experience is More Important Than the Checkout Experience (November 11, 2020)
While offering a transactional website has become a must-have in today’s environment, enhancing your shopping functionality has become even more critical to meeting customer needs.
Wholesale Change: Why Distributors, Their Suppliers and Customers All Believe Disruption is Real (November 4, 2020)
Everyone recognizes the effects of emerging technologies, as well as well-capitalized competitors, on the channel and on their businesses.
2 Trends to Watch in B2B: Item Recognition and Voice Ordering
This post previews some of the key findings in the third report based on our research for the National Association of Wholesaler-Distributors into how technology will transform the wholesale distribution industry.
Wholesale Change: Distributors’ Quarterly Checkup: Notable Results, Surprises and Market Moves (October 28, 2020)
Wholesale Change hosts Ian Heller and Jonathan Bein dig into public distributors’ earnings reports from across segments to bring you insights into how your largest competitors are navigating the market.
Wholesale Change Show: Amazon’s AI-Powered Secrets to Success – and How Distributors Can Respond (October 14, 2020)
Learn how Amazon uses AI and how distributors can fend off this B2B juggernaut with their own strategy around product recommendations, search relevancy and audience monetization.
Why Some Distribution Verticals Are More Vulnerable to Disruption
To understand how vulnerable a distribution vertical is to disruption, look at the relationship between the product category’s complexity and the ability for the distributor to deliver that product using common small-package carriers.