In this webinar, we reveal the results of our survey of distributors on how they’re using analytics now and their plans for leveraging data
Robert Kelley
Robert Kelley is Partner with Distribution Strategy Group. He’s had an extensive career as a technology leader with high-growth companies from high-technology startups to large public corporations. Using quantitative analytics models and software applications, Rob now helps distributors optimize pricing, quantify economic value, analyze the competition, and build customer profiles and market segmentation. Reach out to Rob today to take a data-driven approach to your business problems:
rkelley@distributionstrategy.com.
rkelley@distributionstrategy.com.
Articles by Robert Kelley
In this webinar, Jonathan Bein and Rob Kelley present technologies that dramatically shorten the time from procurement to payment while reducing errors, rework and
Distribution Strategy Group conducted a survey and other primary research about how distributors anticipate ongoing, rapidly changing technologies will affect them, and how and
In this webinar our hosts discuss how and where distributors are automating the customer journey, from searching for the right product to the purchase
For some companies, an annual increase of 1% in customer retention over each of the next ten years results in 20% increase in annual
Here’s what to consider when considering what “product” means to your distribution business and your customer relationships.
Since the early 1960s, most companies have organized marketing activities into the “Marketing Mix,” or the “4 Ps”: Product, Place, Price and Promotion. Distribution
Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
For the best customers, Distributors can devote resources to maximizing the business relationship, while for less profitable and less efficient customers, Distributors can find
A surprise for many Distributors is that a lot of accounts they consider “good customers” because of the frequency or regularity of orders, the
While most distributors learned long ago to avoid managing for top-line sales revenue as a measure of results, many of today’s distribution businesses still