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Distribution Marketing

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distribution Marketing

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors

Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our
  • Jonathan Bein
  • July 8, 2020
Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
How to Grow Business in Small and Mid-sized Accounts
Distribution Marketing

How to Grow Business in Small and Mid-sized Accounts

Small customers may not generate the sales volumes needed to support them as you would support your larger customers, but they usually generate higher
  • Jonathan Bein
  • May 15, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Acquire New Customers with Sweet Spot Analysis
Distribution Marketing

How to Acquire New Customers with Sweet Spot Analysis

Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
  • Jonathan Bein
  • April 15, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
How to Sell into New Market Segments
Distribution Marketing

How to Sell into New Market Segments

It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
  • Jonathan Bein
  • April 8, 2020
Anti-Social Distancing: The Best Worst Advice on Working from Home
Distribution Marketing

Anti-Social Distancing: The Best Worst Advice on Working from Home

Antisocial Distancing: The Best Worst Advice on Working from Home As the COVID19 pandemic sweeps across the globe, it’s causing sickness, death, and economic
  • Ian Heller
  • March 31, 2020
Learning Financial Accounting as a Second Language
Distribution Marketing

Learning Financial Accounting as a Second Language

During a Crisis, You Must Know the Lingo to Join the Convo Early in my career, I was terrified of math (due to post-algebra
  • Ian Heller
  • March 31, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price
Distribution Marketing

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
  • Jonathan Bein
  • January 14, 2020
Selling More to Existing Customers - How to Release the Value Sitting in 90 percent of Your Accounts
Distribution Marketing

Selling More to Existing Customers: How to Release the Value Sitting in 90% of Your Accounts

Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
  • Jonathan Bein
  • October 17, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019

Upcoming Programs

  • Upcoming Program

Technology Leader Panel: Maximizing Sales Through Online Marketplaces

Join us on June 4, 9 PT/12 ET, as we delve into strategies for leveraging these platforms to boost sales and stay competitive.
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Thursday, June 5, 2025 at 9 PT/12 ET for a new AI News and Gurus: The Show for Intelligent Distributors
Register Now
  • Upcoming Program

State of Distributor Pricing and Costing

Join us on June 11, 2025 at 9 PT / 12 ET as we delve into the current state of distributor pricing and costing
Register Now
  • Upcoming Program

Fixing the Data Problem: Building a Digital Supply Chain That Works

Join us on June 18, 9 PT/12 ET, to explore the data infrastructure behind the electrical, HVAC, and plumbing industries, and where it’s headed
Register Now
Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distribution Marketing

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors

Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our
  • Jonathan Bein
  • July 8, 2020
Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
How to Grow Business in Small and Mid-sized Accounts
Distribution Marketing

How to Grow Business in Small and Mid-sized Accounts

Small customers may not generate the sales volumes needed to support them as you would support your larger customers, but they usually generate higher
  • Jonathan Bein
  • May 15, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Acquire New Customers with Sweet Spot Analysis
Distribution Marketing

How to Acquire New Customers with Sweet Spot Analysis

Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
  • Jonathan Bein
  • April 15, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
How to Sell into New Market Segments
Distribution Marketing

How to Sell into New Market Segments

It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
  • Jonathan Bein
  • April 8, 2020
Anti-Social Distancing: The Best Worst Advice on Working from Home
Distribution Marketing

Anti-Social Distancing: The Best Worst Advice on Working from Home

Antisocial Distancing: The Best Worst Advice on Working from Home As the COVID19 pandemic sweeps across the globe, it’s causing sickness, death, and economic
  • Ian Heller
  • March 31, 2020
Learning Financial Accounting as a Second Language
Distribution Marketing

Learning Financial Accounting as a Second Language

During a Crisis, You Must Know the Lingo to Join the Convo Early in my career, I was terrified of math (due to post-algebra
  • Ian Heller
  • March 31, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price
Distribution Marketing

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
  • Jonathan Bein
  • January 14, 2020
Selling More to Existing Customers - How to Release the Value Sitting in 90 percent of Your Accounts
Distribution Marketing

Selling More to Existing Customers: How to Release the Value Sitting in 90% of Your Accounts

Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
  • Jonathan Bein
  • October 17, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019

Recent Reports

2025 State of Technology in Distribution

From Silos to Synergy: Transforming B2B Distribution with Automation and Collaboration

Optimizing B2B eCommerce for Distributors: Strategies for Scalability, Supply Chain Visibility and Digital Integration

DSG-Report-2025-State-of-Distributor-Profitability-Cover

2025 State of Distributor Profitability: Distributors’ Action Plan

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors
Distribution Marketing

Painless Profitability Improvements: Our Favorite Profit-Driving Hacks for Distributors

Distributors: Are you looking for some simple, straightforward and painless ways to make adjustments that improve your profitability? Here are a few of our
  • Jonathan Bein
  • July 8, 2020
Want to Differentiate Your Value-Added Services? Go Beyond Logistics
Distribution Marketing

Want to Differentiate Your Value-Added Services? Go Beyond Logistics

Understanding and monetizing value-added services in wholesale distribution is critical to competing today. But many distributors tend to have a limited worldview when it
  • Jonathan Bein
  • June 30, 2020
What’s a Good Customer Profile Worth? A lot.
Distribution Marketing

What’s a Good Customer Profile Worth? A lot.

Most distributors keep busy enough just handling incoming calls, emails and, in many cases orders from their website. But how do we know if
  • Robert Kelley
  • June 17, 2020
The Importance of Value-Added Services in Distribution Today
Distribution Marketing

The Importance of Value-Added Services in Distribution Today

If you’re like most distributors, you already provide several value-added services at no cost to your customers. But have you analyzed the cost and
  • Jonathan Bein
  • June 2, 2020
Wholesale Change
Distribution Marketing

Wholesale Change Show: The Future of Value-Added Services in Distribution (May 13, 2020)

Distribution Strategy Group’s Ian Heller and Jonathan Bein discuss the importance and future of value-added services in wholesale distribution. They also discuss why distributors
  • Ian Heller
  • May 18, 2020
How to Grow Business in Small and Mid-sized Accounts
Distribution Marketing

How to Grow Business in Small and Mid-sized Accounts

Small customers may not generate the sales volumes needed to support them as you would support your larger customers, but they usually generate higher
  • Jonathan Bein
  • May 15, 2020
Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects
Distribution Marketing

Selling Value, Not Price: How Distributor Sales Reps Can Truly Connect with Prospects

We recently published an article on selling value internally along with selling externally to prospects. Because while many distributors have spent time creating a
  • Debbie Paul
  • April 29, 2020
Value Proposition: Time of COVID-19
Distribution Marketing

Value in the Time of COVID-19: What Customers Value Changes with the Times

It’s probably even more important for your long-term success to take some time now to revisit why you are in business and what customers
  • Robert Kelley
  • April 23, 2020
How to Acquire New Customers with Sweet Spot Analysis
Distribution Marketing

How to Acquire New Customers with Sweet Spot Analysis

Pursuing new customers in existing markets can be an expensive proposition if not done with proper planning, analysis and execution.
  • Jonathan Bein
  • April 15, 2020
How to Improve Customer Retention and Keep Customers from Leaving You
Distribution Marketing

How to Improve Customer Retention and Keep Customers from Leaving You

Well-run companies know that customer retention is critical to long term success as a business. For some companies, an annual increase of 1% in
  • Jonathan Bein
  • April 15, 2020
Can Your Team Sell Your Company’s Value?
Distribution Marketing

Can Your Team Sell Your Company’s Value?

While some distributors have spent time creating a value proposition that employees can recite by heart, when it comes time to really talk about
  • Bill Wade
  • April 13, 2020
How to Sell into New Market Segments
Distribution Marketing

How to Sell into New Market Segments

It’s a great idea and it requires thoughtful planning. Most distributors want to increase sales by entering new markets — but what does that
  • Jonathan Bein
  • April 8, 2020
Anti-Social Distancing: The Best Worst Advice on Working from Home
Distribution Marketing

Anti-Social Distancing: The Best Worst Advice on Working from Home

Antisocial Distancing: The Best Worst Advice on Working from Home As the COVID19 pandemic sweeps across the globe, it’s causing sickness, death, and economic
  • Ian Heller
  • March 31, 2020
Learning Financial Accounting as a Second Language
Distribution Marketing

Learning Financial Accounting as a Second Language

During a Crisis, You Must Know the Lingo to Join the Convo Early in my career, I was terrified of math (due to post-algebra
  • Ian Heller
  • March 31, 2020
6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic
Digital Strategy

6 Steps Marketers Need to Take to Protect Business During the Coronavirus Pandemic

Distributors are facing unprecedented uncertainty due to the impacts of the global COVID19 outbreak. While many safety and janitorial supplies wholesalers are seeing some
  • Jonathan Bein
  • March 18, 2020
Don’t Be a Sheep: Avoid These 7 Taglines
Distribution Marketing

Don’t Be a Sheep: Avoid These 7 Taglines

Many taglines distributors have embraced are far too general to have any differentiating impact. Here are seven taglines you should avoid – and why.
  • Jonathan Bein
  • February 26, 2020
2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional
Digital Strategy

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

In general, distributors’ ongoing shift to digital is a good thing; depending on the segment, customers do prefer to be communicated with digitally.
  • Jonathan Bein
  • January 21, 2020
2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price
Distribution Marketing

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their
  • Jonathan Bein
  • January 14, 2020
Selling More to Existing Customers - How to Release the Value Sitting in 90 percent of Your Accounts
Distribution Marketing

Selling More to Existing Customers: How to Release the Value Sitting in 90% of Your Accounts

Your top 10% of customers are covered by field sales. How are you reaching the other 90%? The very largest of a distributor’s accounts
  • Jonathan Bein
  • October 17, 2019
Creating Value with a Clear Value Proposition
Distribution Marketing

Creating Value with a Clear Value Proposition (Wholesale Distribution Value Series)

A value proposition tells customers who the company is and why they should do business with them. A clear and compelling value proposition has
  • Jonathan Bein
  • August 13, 2019
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